The four heat levels
Every lead is rated Hot, Warm, Cool, or Cold so a glance at your list shows where to spend your time.
The three signals
Scoring combines three signals: last touch (a real contact such as a note, email, or call), the lead timeline, and site activity. Recent property views can warm a lead, and five or more views in a week can push it Hot.
Timeline-aware decay
The decay is tuned to each lead timeline. An ASAP lead surfaces Hot immediately and cools quickly on silence; a long-horizon lead has longer before it cools; a Just Looking lead never goes Hot from silence alone.
Seeing the detail
Hover any lead to see the heat level, last touch, next reminder, and timeline together.
