Built for brokerages

Your platform.
Your data. Your brand.

MLS Genie™ gives your brokerage a full professional platform — your data, your site, always — multi-team management, commission waterfalls, live MLS import, AI tools, GenieLayers™ map overlays, and a branded IDX website. No franchise dependency. No per-seat fees.

Brokerages trust MLS Genie™
The brokerage reality

Your brokerage deserves technology you actually own.

Most brokerages either pay through the nose for franchise technology they don't control, or they piece together tools that don't talk to each other. Either way, your data lives somewhere else, your brand is diluted, and your agents are switching between systems all day.

MLS Genie™ is built on WordPress, running on managed hosting included in your subscription, on your own domain. Your data is yours — full export, no lock-in. If you ever cancel, your WordPress site and all data are fully portable — take them to any host. The MLS Genie™ plugin requires an active subscription to function, and the Beaver Builder and Elementor licences included in your subscription would no longer be active after cancellation (your own licences are around $100/year each).

Everything in the Broker plan
Everything in the Team plan
GenieLayers™ area overlays — included, no add-on fee
Multi-team & multi-office management
Brokerage-level commission oversight
Custom onboarding with your account manager
Priority support SLA
Built on WordPress — your data and site are always yours
Dedicated account manager included
What you get

Enterprise-grade brokerage tools on an independent platform

Everything a growing brokerage needs — built on WordPress, owned by you, never dependent on a franchise or vendor.

Multi-Office Management

Manage multiple teams and offices from a single brokerage overview. See the full picture — GCI, lead volume, and pipeline health — across every team and location in one dashboard.

Oversight

Brokerage Commission Oversight

Commission waterfalls for every agent and team, automated splits, tiered rules, and full brokerage-level reporting. Your bookkeeper gets clean CSV exports. Your agents get transparent dashboards.

Commission

GenieLayers™ Included

Neighborhood boundaries, school districts, pollen, air quality, and parcel overlays on every listing map — included in the Broker plan at no add-on cost. Boundary packs purchased separately.

GenieLayers

You Own Your Data

MLS Genie™ is installed on your WordPress site and your database. Your leads, listings, commissions, and client data are yours — always. No vendor lock-in. No data held hostage.

Ownership

Your Brand. Everywhere.

Every page, every email, every CMA report, every AI response, every review reply — your brokerage name and logo, not ours. Your clients never see MLS Genie. They just see a professional operation.

Brand

Priority Support & Onboarding

Dedicated account manager, custom onboarding for your team structure, and a priority support SLA. When something needs attention, it gets it fast — not in a queue with everyone else.

Support
Multi-Office

See the whole brokerage. In one place.

Your brokerage overview shows every team's performance — GCI, active lead count, pipeline value, and agent productivity — from a single dashboard. Drill into any team for the full detail. Set role-based access so team leads see their own operation while you see everything.

Brokerage-level view across all teams and offices
Per-team GCI, lead count, and pipeline value at a glance
Role-based access — four roles from agent to broker
Team impersonation — view any agent's dashboard
Full activity audit trail across the entire brokerage
Brokerage Overview
2 offices · 34 agents
$894K
GCI Q2
612
Active leads
$2.4M
Pipeline
34
Agents
Team North · 18 agents
$512K GCI · 287 leads
On track
Team South · 16 agents
$382K GCI · 325 leads
Review
Last updated: 2 minutes ago
View all agents
GenieLayers™ — Active Packs
Included
Active boundary packs
Neighborhoods — Mountain Area
12 polygons
v1.0.3
School Districts — County
8 polygons
v1.0.1
Air Quality + Pollen — Live
Live data feed
Active
GenieLayers™ Included

Map overlays on every listing. Included in your plan.

GenieLayers™ is an add-on for Agent and Team plans — but it's included in the Broker plan at no extra cost. Neighbourhood boundaries, school districts, pollen, air quality, and parcel data render automatically on every listing map the moment a buyer searches your area.

Neighbourhood and school district overlays included
Pollen count and air quality — live data feeds
Parcel boundary layer
Buyer-controlled layer panel on every listing map
Boundary packs for your specific market — one-time purchase
Your data. Your site. Always.

No lock-in. No franchise dependency. No surprises.

MLS Genie™ is a WordPress plugin running on managed hosting included in your subscription, on your own domain. Your leads, your listings, your commission records, your CRM data — all in your database, always. If you ever leave MLS Genie™, your WordPress site and all data are fully portable. Note that the MLS Genie™ plugin and the bundled page builder licences (Beaver Builder and Elementor) require an active subscription — you would need your own page builder licences after cancellation.

Installed on your WordPress site and hosting
Your domain — no third-party subdomains
Your database — all data is yours, always
All credentials encrypted at rest — SOC 2 compliant infrastructure
No franchise middleman — you set the rules for your agents
Migrating from a franchise or another system?

Your dedicated account manager handles full migration and onboarding. Most brokerages are fully live within one week of their setup call.

yourbrokerage.com
Owned by you
Your domain
DNS & SSL in your name
Yours
Your hosting
Portable to any host if you ever cancel
Yours
Your database
All data yours — always
Yours
MLS Genie™ plugin
Updates delivered automatically
Yours
Broker plan

Enterprise tools. Independent pricing.

One flat fee for your entire brokerage — every team, every agent, every office. No per-seat counting, no annual surprises.

Broker
Custom pricing
Quoted on demand
For independent brokerages or franchise offices that need multi-team oversight, advanced reporting, and a platform they fully own.
Everything in Team plan
GenieLayers™ included
Multi-office management
Brokerage commission oversight
Custom onboarding
Priority support SLA
Full data ownership
No per-seat fees
Dedicated account manager included
One-time setup fee: $4,995 — full site buildout, MLS connection, multi-team CRM and commission configuration, GenieLayers™ setup, and complete onboarding with your account manager.
Book a demo

Not quite at brokerage scale yet? See Team pricing at $1,995/mo.

Available add-ons for the Broker plan
GenieLayers™ is included — the only add-ons for Broker are boundary packs and Local SEO.
Ask about pricing →
Boundary Packs
Pre-built .mlsgpack boundary files for your market area. GenieLayers™ subscription included in your plan — packs are a one-time purchase per area.
$49–$99 one-time per pack
Local SEO
Local search optimisation for your brokerage — custom quoted by market area and office count.
Custom quoted
Book a demo
Let us walk you through the Broker plan live — multi-team setup, GenieLayers™, and your migration plan.
Talk to us →
“We left our franchise because the technology was mediocre and we were paying for it through our cap. MLS Genie gave us a better platform for a fraction of the cost, and now we actually own our data. The switch took one week. We haven't looked back.”
Patricia V.
Broker/Owner · Independent brokerage, 34 agents across two offices
FAQ

Questions from brokerages

Can MLS Genie™ support multiple offices?

Yes. The Broker plan supports multi-office configurations with separate agent rosters, pipeline views, and commission structures per office. Everything is managed from a single admin dashboard.

Can we white-label MLS Genie™ for our brand?

Yes. All customer-facing elements — the website, CRM login, AI chat, and PWA — are fully branded to your brokerage. MLS Genie™ operates invisibly. Your clients and agents only see your brand.

What does Exclusive Territory mean for a brokerage?

A Broker-tier subscriber locks a broad regional territory. No other Team or Broker subscriber can operate in that region. This means no competitor brokerage can subscribe to MLS Genie™ in your market while you are active.

Can franchise agents use our MLS Genie™ installation?

Yes. All agents under your brokerage operate on the same installation. There are no per-agent fees, and new agents can be onboarded at any time without changing your subscription cost.

How is the Broker plan priced?

Broker plan pricing is quoted on demand based on market scope, number of offices, and integration requirements. Contact us to discuss your specific setup.

We replaced BoomTown and three other tools the week we went live. The MLS sync alone saved us four hours a day. Our agents were in the CRM on day one — there was nothing to learn.

TR
Taylor R. Team Lead · 12-agent residential team

Turning Chaos into Clarity

Ready to replace your
entire tool stack?

Book a 30-minute live demo. We'll show you the full platform running live — leads, MLS sync, pipeline, and more. No slides, no fluff.

No commitment required · Responds within one business day · $4,995 setup · Monthly subscription