Coming soon · Part of the MLS Genie™ platform

Your clients deserve
their own dashboard.

GeniePortal™ gives every client on your site their own dashboard — saved searches, favourites, listing alerts, and a direct message line to their agent — with every account linked live to its GenieCRM™ lead record. Persona-tailored buyer, seller, and investor tools are rolling out next.

Agents & teams trust MLS Genie™
Everything in GeniePortal™

One registration. A dashboard your clients keep coming back to.

Buyers, sellers, and investors each get tools built for where they are in their real estate journey — and every touchpoint feeds back to your agents automatically.

Saved Searches & Favourites

Buyers save searches and favourite listings directly from any listing page and manage them from their dashboard. Automatic new-match and price-change email alerts are rolling out next. Price changes on favourites notify them instantly.

Buyer

Mortgage Estimator Coming soon

Buyers enter a property price, down payment, and rate to see an instant monthly payment estimate — right in their dashboard, tied to listings they're tracking.

Buyer

Neighbourhood Comparison Coming soon

Side-by-side comparison of any two areas — median price, days on market, inventory count, and recent sold data. Helps buyers make confident area decisions.

Buyer

Seller AVM & Market Timing Coming soon

Sellers see an estimated value for their property, comparable active and sold listings, and market timing indicators — all without asking an agent for a formal report.

Seller

One-Click CMA Request Coming soon

Sellers request a full pre-listing CMA with one click. The request lands directly in the agent's GenieCMA™ queue — pre-populated with the seller's property details.

Seller

Investor Return Calculator Coming soon

Investors enter purchase price, rent estimate, expenses, and financing to get instant cap rate and cash-on-cash return calculations for any listing they're watching.

Investor

Property Watchlist Coming soon

Investors build a multi-property watchlist with yield estimates and price history — all in one view.

Investor

Agent Messaging

Clients message their agent directly from the portal. The conversation threads into the GenieCRM™ lead record so agents have full context before they reply.

All

Activity Timeline Coming soon

Every listing viewed, search saved, favourite added, and message sent is already tracked against the account — dedicated timeline views in the portal and on the CRM lead profile are rolling out next — and mirrored to their GenieCRM™ lead profile in real time.

All
Buyer Dashboard

Give buyers a reason to come back every day.

Most IDX sites are search engines buyers visit once and forget. GeniePortal™ gives buyers a personalised home base — their searches, their favourites, their alerts, their market data — so your site becomes part of their daily routine.

Saved searches managed right in the dashboard — new listing alert emails coming soon
Favourites list in the dashboard — instant price drop and status change notifications coming soon
Mortgage payment estimator tied to listings they're tracking (coming soon)
Neighbourhood comparison — median price, DOM, inventory side by side (coming soon)
Market condition summary for their target areas, updated nightly from the GenieScout Engine (coming soon)
Every favourite and search is tracked against their GenieCRM™ lead record instantly
My Dashboard — Buyer
Sarah M.
Saved searches
3 bed · Lake Arrowhead · Under $800K
2 new
4 bed · Big Bear · $600K–$900K
0 new
Waterfront · Any area · Under $1.2M
1 new
Favourites
42 Ridgecrest Dr, Lake Arrowhead
Price drop
$749,000 → $719,000 · Today
18 Fern Valley Rd, Lake Arrowhead
$824,900 · Active · Added 3d ago
Mortgage estimator
Price
$719K
Down
20%
Est./mo
$3,842
My Dashboard — Seller
James K.
Your estimated home value
$867,000
Range: $831K – $903K · Updated today
Active comps
6
Avg. DOM
34d
Market
Seller's
Market timing
Inventory is low — seller conditions
Active listings in your area are down 18% year-over-year. Buyers are competing. Average list-to-sale ratio is 101%.
Want a full pricing analysis?
Your agent will prepare a complete CMA with comps and net proceeds.
Request a CMA →
Seller Dashboard · Coming soon

Turn curious sellers into ready listings.

Most sellers research their home value long before they contact an agent. GeniePortal™ meets them there — with real data, real comps, and a direct path to requesting a CMA from your team.

Automated Valuation Model updated daily from live MLS data
Active and sold comparable listings in their specific area
Market timing indicators — inventory levels, DOM trends, list-to-sale ratios
One-click CMA request feeding the agent's GenieCMA™ queue
Persona selection already tags the lead as a seller in GenieCRM™ today
CMA request notifications with the seller's details
Investor Dashboard · Coming soon

Give investors the numbers they actually need.

Investors don't think about bedrooms and schools — they think about returns, tax assessments, and cash flow. GeniePortal™ gives them a dedicated view with the financial tools that match how they evaluate property.

Cap rate and cash-on-cash return calculator on any listing
Multi-property watchlist with side-by-side yield estimates
Price-reduced and off-market alerts in target investment areas
Persona selection already tags the lead as an investor in GenieCRM™ today
My Dashboard — Investor
Marcus T.
Return calculator
Purchase
$589,000
Monthly rent
$2,800
Down (20%)
$117,800
Monthly exp.
$420
Cap rate
5.2%
Cash-on-cash
7.8%
Watchlist
9 Moonridge Way
$589K
5.2%
7.8%
57 Talbot Ln
$412K
4.8%
6.9%
22 Pine Crest Dr
$695K
4.1%
5.4%
Price
Cap
CoC
GenieCRM™ Integration

Your agents see everything.
In real time.

Portal accounts are the same records your agents work every day — every registration, message, favourite, and search lands on the lead, search created, message sent, calculator used — appears instantly in their GenieCRM™ lead profile. No sync delay. No manual step. The portal and the CRM are the same system.

Portal registration creates or updates the CRM lead record automatically
Favourites, searches, and views are tracked against the lead record — timeline surfacing coming soon
Persona selection (Buyer/Seller/Investor) tags the lead — persona-triggered drip enrollment coming soon
Client messages fire an instant agent email with a one-click View & Reply link
Two-way client messaging threads straight into the lead record
Agents call with full context — they know exactly what the client has been looking at
Sarah Mitchell — Lead Profile
Score: 84
Buyer
GeniePortal™
Active
Portal activity timeline
Viewed 42 Ridgecrest Dr
2 min ago
Favourited 42 Ridgecrest Dr
2 min ago
Used mortgage estimator · $719K
3 min ago
Saved search — 3 bed LA under $800K
1h ago
Viewed 18 Fern Valley Rd
1h ago
Registered via GeniePortal™
Yesterday
“Buyers are coming back to our site every day now. They have their saved searches, their favourites, their market reports — it's their dashboard, not just our website. Our agents can see exactly what each buyer is interested in before they ever pick up the phone.”
Christine L.
Team Lead · 14-agent residential team
FAQ

GeniePortal™ questions answered

What is GeniePortal™?

GeniePortal™ is a client-facing dashboard built into your MLS Genie™ website. When a visitor registers, they choose their persona — buyer, seller, or investor — and get their own dashboard with saved searches, favourites, listing history, direct agent messaging, and a profile. Persona-tailored buyer, seller, and investor tools are rolling out next.

How does GeniePortal™ sync with GenieCRM™?

Portal registration creates or updates the visitor's GenieCRM™ lead record automatically, client messages thread straight into that record with an instant agent email, and every portal action — saving a search, favouriting a listing, viewing a property — is tracked against it. A unified activity timeline view on the lead profile is coming soon.

Does a visitor need to register to use the portal?

Yes. Visitors register with their name and email, choose their persona (buyer, seller, or investor), and their account is created automatically. The registration also creates or updates their lead record in GenieCRM™. Agents are notified of new portal registrations instantly.

What does the buyer dashboard include?

The buyer dashboard includes saved searches, a favourites list, listing history, and direct agent messaging today. New-match and price-change alert emails, a mortgage payment estimator, neighbourhood comparison, and market condition data are coming soon.

What does the seller dashboard include?

The seller dashboard is coming soon. It will show an Automated Valuation Model for their property, comparable active and sold listings, market timing indicators, and a one-click CMA request that feeds directly into GenieCMA™. Today, sellers get the core portal — messaging, saved listings, and a profile — and their persona tags the lead in GenieCRM™.

What does the investor dashboard include?

The investor dashboard is coming soon. It will include a cap rate and cash-on-cash return calculator, a multi-property watchlist, and price-reduced alerts. Today, investors get the core portal and their persona tags the lead in GenieCRM™.

Which plans include GeniePortal™?

GeniePortal™ is included in every tier from Agent up.

We replaced BoomTown and three other tools the week we went live. The MLS sync alone saved us four hours a day. Our agents were in the CRM on day one — there was nothing to learn.

TR
Taylor R. Team Lead · 12-agent residential team

Turning Chaos into Clarity

Ready to replace your
entire tool stack?

Book a 30-minute live demo. We'll show you the full platform running live — leads, MLS sync, pipeline, and more. No slides, no fluff.

No commitment required · Responds within one business day · Optional setup · Monthly subscription