Your listings.
Indexed instantly.
Site Indexing submits every new listing, page, and update directly to Google, Bing, and Yandex the moment it publishes — not when they get around to crawling you. Native to MLS Genie™. Zero configuration.
The fastest path from published to indexed
Multiple layers work together so every listing reaches search engines within seconds of going live — and you can see what Google actually indexed.
IndexNow — instant multi-engine
A single API call submits your URL to Bing, Yandex, and every other IndexNow-participating engine simultaneously. Fires within seconds of publish.
Index Coverage monitor
See what Google has actually indexed — not just what was submitted. Site Indexing checks your listings against Search Console and flags any that Google hasn't indexed yet, so nothing slips through unseen.
Nightly batch submission
After each 2am MLS import, every published URL is resubmitted to IndexNow in batch. Price changes, status updates, new listings — all pushed in one run.
Smart sitemap submission
Automatically finds your site's real sitemap — yours or any SEO plugin's — and submits it to Google on every listing change, stamped with each listing's exact update time so Google knows precisely what's new. No setup, no guesswork.
Physical key file — no setup
The IndexNow verification key is written directly to your document root as a static file. Nginx serves it instantly. No routing rules, no manual uploads.
Submission log with HTTP codes
Every submission is logged with timestamp, engine, URL count, status, and the raw HTTP response code. Know exactly what was submitted and when.
Published at 2am. Indexed before breakfast.
When GenieScout Engine imports a new listing at 2am, Site Indexing fires immediately. IndexNow notifies Bing and Yandex within seconds. Your sitemap is submitted to Google Search Console, stamped with the listing's exact update time. The Index Coverage monitor then checks back to confirm what Google actually indexed. All automatic — no intervention required.
Your competitors are waiting
for Google to find them.
Most real estate SaaS platforms rely entirely on passive crawling. When a listing goes live on a CINC or BoomTown site, they wait — sometimes days — for Google to discover it. MLS Genie doesn't wait.
Polished SaaS platforms with strong lead gen. But search engine notification isn't a priority — they rely on their platform-level domain authority and passive crawling.
- No IndexNow — Bing and Yandex notified by passive crawl only
- No index-coverage visibility — no way to see what Google actually indexed
- New listings can take 2–5 days to appear in search results
- Strong organic presence via shared platform domain authority
Popular WordPress SEO plugins that include IndexNow and basic Google Search Console integration. Closer — but not purpose-built for real estate import cycles.
- IndexNow supported — but fires on manual publish only
- Does not hook into MLS import events — misses nightly batch
- File-based GSC verification — weaker than our OAuth architecture
- No automatic index-coverage monitoring — submits, but can't confirm indexing
Built specifically for the MLS import cycle. Hooks directly into GenieScout Engine so every listing imported at 2am is submitted to Google and Bing before your market wakes up.
- IndexNow fires on every publish AND every MLS import
- Index Coverage monitor — confirms what Google actually indexed
- OAuth-authenticated GSC — more reliable than file verification
- Nightly batch resubmits all 2,000+ listings after every import
- 100% native — no additional plugin, no additional cost
- Full submission log — HTTP codes, timestamps, URL counts
A listing that takes 3 days to appear
in Google is already stale.
Real estate is the highest-churn content category on the web. A property can go from new to under contract in 48 hours. If Google doesn't know it exists until day 3, it was never useful in search at all.
New listing window
The moment a listing hits your site, motivated buyers in your market are searching for it by address. Site Indexing ensures you're in search results before competitors even finish their crawl cycle.
Price reductions
Buyers searching for price drops find updated pricing on your site immediately. Competing sites waiting for passive crawls show stale prices — you show the real number first.
Bing search share
Bing powers a meaningful share of real estate searches — particularly from the demographics most active in mountain resort and retirement markets. IndexNow reaches Bing instantly.
"We had listings sitting for days before Google found them. With MLS Genie, a listing imports at 2am and by morning it's already showing up in search. That speed is a real competitive edge in our market."
Know what Google actually indexed — not just what you sent.
Submitting a listing isn't the same as Google indexing it. Site Indexing checks your listings against Google Search Console and shows you which are indexed, which Google has only discovered, and which need attention — so a listing that quietly fell out of the index never goes unnoticed. Most IDX platforms can't show you this at all.
One call. Bing, Yandex, and every participating engine notified.
IndexNow is an open protocol co-developed by Microsoft and Yandex. A single API submission fans out to every participating search engine simultaneously. MLS Genie fires it within 5 seconds of any publish event — manually published pages and automatically imported listings alike.
“We had listings sitting for days before Google found them. With MLS Genie, a new listing hits our site at 2am and by morning it's already showing up in search. That speed is a real competitive edge in our market.”
Site Indexing questions answered
Does this replace an SEO plugin?
Site Indexing handles search engine notification — submitting URLs to Google, Bing, and Yandex so they know your content exists and should be crawled. That's different from on-page SEO (meta tags, schema, sitemaps) which a plugin like Rank Math or Yoast handles. The two work together. For most MLS Genie™ clients, Site Indexing does the part that SEO plugins handle poorly: triggering indexing on nightly MLS import events. For a full breakdown of how on-page SEO and indexing work together on an MLS Genie™ site, see the SEO overview at mlsgenie.com/real-estate-seo.
Does Google support IndexNow?
No — Google has not adopted the IndexNow protocol. Site Indexing handles Google the white-hat way: it submits your sitemap to Google Search Console whenever a listing changes and then monitors what Google has actually indexed. IndexNow covers Bing, Yandex, and other participating engines. Together, both approaches ensure all major search engines are notified.
How does MLS Genie™ tell Google about new and changed listings?
It submits your sitemap to Google Search Console automatically on every listing change — finding your site's real sitemap (yours or an SEO plugin's) from robots.txt, so it always submits the right one. Each listing carries a precise lastmod from its MLS modification time, so Google knows exactly what changed and re-crawls it sooner.
Can I see whether Google actually indexed my listings?
Yes — that's the Index Coverage monitor. It checks your listings against Google Search Console and shows which are indexed, which Google has only discovered, and which need attention. A rotating sample runs every night, and a "Check now" button runs an instant sweep. Most IDX platforms can't show you this at all.
Does IndexNow work for listing updates, not just new listings?
Yes. Site Indexing fires on any transition to "publish" status — which includes updates to existing posts. When GenieScout Engine updates a listing's price, status, or any field, the post is re-saved and the submission fires again. Price reductions, status changes from Active to Pending, and photo updates all trigger resubmission.
How do I know submissions are working?
Every submission is recorded in the Submission Log inside GenieCRM Settings → Site Indexing. You can see the timestamp, engine, URL count, status, and the raw HTTP response code. A 200 or 202 response means the submission was accepted, and sitemap submissions to Google are logged the same way.
Do I need a separate Google Search Console account?
No. Site Indexing uses the Google Site Analytics OAuth connection you already have in GenieCRM. Once you connect Google Analytics and add the webmasters write scope, Site Indexing can submit your sitemap to Google and monitor index coverage. No separate GSC account setup, no file verification, no additional logins.
