Your listings.
Indexed instantly.
Site Indexing™ submits every new listing, page, and update directly to Google, Bing, and Yandex the moment it publishes — not when they get around to crawling you. Native to MLS Genie™. Zero configuration.
The fastest path from published to indexed
Four submission layers work together so every listing reaches search engines within seconds of going live — not days.
IndexNow — instant multi-engine
A single API call submits your URL to Bing, Yandex, and every other IndexNow-participating engine simultaneously. Fires within seconds of publish.
Google URL Inspection API
Direct "Request Indexing" call to Google on every publish — the same button you'd click in Google Search Console, automated. Up to 200 URLs per day.
Nightly batch submission
After each 2am MLS import, every published URL is resubmitted to IndexNow in batch. Price changes, status updates, new listings — all pushed in one run.
Google + Bing sitemap ping
After every nightly import, both Google and Bing are pinged with your sitemap URL. The recommended way to notify Google of bulk content changes.
Physical key file — no setup
The IndexNow verification key is written directly to your document root as a static file. Nginx serves it instantly. No routing rules, no manual uploads.
Submission log with HTTP codes
Every submission is logged with timestamp, engine, URL count, status, and the raw HTTP response code. Know exactly what was submitted and when.
Published at 2am. Indexed before breakfast.
When GenieScout™ imports a new listing at 2am, Site Indexing™ fires immediately. IndexNow notifies Bing and Yandex within seconds. The Google URL Inspection API requests indexing directly. Google and Bing get a sitemap ping. All four layers run automatically — no intervention required.
Your competitors are waiting
for Google to find them.
Most real estate SaaS platforms rely entirely on passive crawling. When a listing goes live on a CINC or BoomTown site, they wait — sometimes days — for Google to discover it. MLS Genie doesn't wait.
Polished SaaS platforms with strong lead gen. But search engine notification isn't a priority — they rely on their platform-level domain authority and passive crawling.
- No IndexNow — Bing and Yandex notified by passive crawl only
- No Google URL Inspection API — no direct indexing requests
- New listings can take 2–5 days to appear in search results
- Strong organic presence via shared platform domain authority
Popular WordPress SEO plugins that include IndexNow and basic Google Search Console integration. Closer — but not purpose-built for real estate import cycles.
- IndexNow supported — but fires on manual publish only
- Does not hook into MLS import events — misses nightly batch
- File-based GSC verification — weaker than our OAuth architecture
- Google URL Inspection available in paid tiers
Built specifically for the MLS import cycle. Hooks directly into GenieScout™ so every listing imported at 2am is submitted to Google and Bing before your market wakes up.
- IndexNow fires on every publish AND every MLS import
- Google URL Inspection API — direct request indexing, 200/day
- OAuth-authenticated GSC — more reliable than file verification
- Nightly batch resubmits all 2,000+ listings after every import
- 100% native — no additional plugin, no additional cost
- Full submission log — HTTP codes, timestamps, URL counts
A listing that takes 3 days to appear
in Google is already stale.
Real estate is the highest-churn content category on the web. A property can go from new to under contract in 48 hours. If Google doesn't know it exists until day 3, it was never useful in search at all.
New listing window
The moment a listing hits your site, motivated buyers in your market are searching for it by address. Site Indexing™ ensures you're in search results before competitors even finish their crawl cycle.
Price reductions
Buyers searching for price drops find updated pricing on your site immediately. Competing sites waiting for passive crawls show stale prices — you show the real number first.
Bing search share
Bing powers a meaningful share of real estate searches — particularly from the demographics most active in mountain resort and retirement markets. IndexNow reaches Bing instantly.
"We had listings sitting for days before Google found them. With MLS Genie, a listing imports at 2am and by morning it's already showing up in search. That speed is a real competitive edge in our market."
The same as clicking "Request Indexing" in Search Console — automated.
Google Search Console has a URL Inspection tool with a "Request Indexing" button. Every time you'd click it manually, Site Indexing™ does it for you automatically — 8 seconds after every publish, up to 200 times per day. It's the most direct path to Google indexing available to any website.
One call. Bing, Yandex, and every participating engine notified.
IndexNow is an open protocol co-developed by Microsoft and Yandex. A single API submission fans out to every participating search engine simultaneously. MLS Genie fires it within 5 seconds of any publish event — manually published pages and automatically imported listings alike.
“We had listings sitting for days before Google found them. With MLS Genie, a new listing hits our site at 2am and by morning it's already showing up in search. That speed is a real competitive edge in our market.”
Site Indexing™ questions answered
Does this replace an SEO plugin?
Site Indexing™ handles search engine notification — submitting URLs to Google, Bing, and Yandex so they know your content exists and should be crawled. That's different from on-page SEO (meta tags, schema, sitemaps) which a plugin like Rank Math or Yoast handles. The two work together. For most MLS Genie™ clients, Site Indexing™ does the part that SEO plugins handle poorly: triggering indexing on nightly MLS import events.
Does Google support IndexNow?
No — Google has not adopted the IndexNow protocol. Site Indexing™ handles Google separately via the URL Inspection API, which is the official Google-recommended way to request indexing for specific URLs. IndexNow covers Bing, Yandex, and other participating engines. Together, both approaches ensure all major search engines are notified.
What is the Google URL Inspection API?
It's the same endpoint behind the "Request Indexing" button in Google Search Console. When you click that button manually for a URL, Google schedules it for a priority crawl. Site Indexing™ automates that call — firing it 8 seconds after every publish, up to 200 times per day. It's the most direct way to tell Google a specific URL needs to be indexed.
What does the 200 URL/day Google limit mean in practice?
Google limits URL Inspection API calls to 200 per day per Search Console property. For most real estate sites, daily publishes and imports are well within that limit. The nightly MLS import typically adds 20–60 new or updated listings — each one gets a direct Google indexing request. If you have a very large MLS scope, the limit is applied to new/updated listings first.
Does IndexNow work for listing updates, not just new listings?
Yes. Site Indexing™ fires on any transition to "publish" status — which includes updates to existing posts. When GenieScout™ updates a listing's price, status, or any field, the post is re-saved and the submission fires again. Price reductions, status changes from Active to Pending, and photo updates all trigger resubmission.
How do I know submissions are working?
Every submission is recorded in the Submission Log inside GenieCRM Settings → Site Indexing. You can see the timestamp, engine, URL count, status, and the raw HTTP response code. A 200 or 202 response from IndexNow means the submission was accepted. The log also shows Google URL Inspection responses individually.
Do I need a separate Google Search Console account?
No. Site Indexing™ uses the Google Site Analytics OAuth connection you already have in GenieCRM. Once you connect Google Analytics and add the webmasters write scope, Site Indexing™ can submit URLs to Google directly. No separate GSC account setup, no file verification, no additional logins.