Part of the MLS Genie™ platform

Your site always has
someone to talk to.

GenieAI™ answers buyer and seller questions around the clock, captures contact details, and pushes every conversation into GenieCRM automatically. Pair it with our separately quoted Local SEO service and you have a complete inbound strategy — no paid ads, no per-lead cost.

Agents & teams trust MLS Genie™
What Genie AI does

Three AI tools. One consistent experience.

Front-end visitor chat, CMA report assistant, and back-end CRM help — all powered by the same engine, all under your brand.

Public Site Chat

A branded AI assistant on your client-facing website answers buyer and seller questions about listings, neighbourhoods, the market, and the buying process — day or night.

Front-end

Lead Capture

When a visitor shows intent, Genie AI naturally asks for their contact details — name, email, phone. No hard sell. Just a helpful next step. Contact info drops straight into GenieCRM.

Leads

Automatic CRM Push

Every captured lead is created in GenieCRM automatically with the full conversation attached. No manual entry, no missed follow-ups, no leads falling through the cracks.

CRM

CMA Report Assistant

Embedded directly in every shareable GenieCMA™ report. It knows the subject property, pricing tiers, and comp data — so sellers get real answers, not generic AI responses.

GenieCMA

Agent Help Chat

Inside GenieCRM™, every agent has an AI Help assistant that knows the full platform. Stuck on a feature? Ask Genie AI. It can answer, escalate, or link to the right setting.

Back-end

Context-Aware Responses

Genie AI knows which page it is on. On a listing page it talks about that listing. In a CMA report it talks about that property. It never gives irrelevant or generic answers.

Intelligence
Public Site Chat

Your site answers questions at 11pm. You sleep.

Genie AI sits on your public website and handles the questions buyers and sellers ask before they ever contact an agent. It knows your live MLS inventory, your market areas, and the buying and selling process — and it responds in seconds, any time of day.

Branded with your agency name, photo, and colours
Answers questions about listings, areas, and the market
Live MLS search context — references your actual inventory
Naturally collects contact info when the time is right
Conversation log saved per session — reviewed any time
Complete the loop with Local SEO

Genie AI captures visitors who already find you through organic search. We also offer a separate Local SEO service — custom quoted by market area — that drives that organic traffic in the first place. Together, they create a full inbound pipeline with no paid ad spend required. Ask us about SEO for your market.

Rahill Real Estate — Listing Page
AI active
142 Oak Valley Dr, Lake Arrowhead
4 BD · 3 BA · 2,400 sqft · Listed at $847,000
Property photo
Rahill AI Assistant
Real Estate Assistant
This is a great property! Are you thinking about this one specifically, or would you like me to show you similar homes in your price range?
I love it. Is this price negotiable?
Great question — one of our agents can run a full market analysis and advise on offer strategy. Want me to connect you?
Ask me anything...
GenieCRM™ — New Lead Created
Auto-created
James Whitmore
james.w@email.com · (555) 210-4477
New
Source
Genie AI Chat
Intent
Buyer · $700K–$850K
Page of capture
142 Oak Valley Dr
Captured
11:47 PM · Auto
Conversation summary
Visitor asked about negotiability on 142 Oak Valley Dr. Expressed strong interest. Provided contact info to speak with an agent about offer strategy. Score: High intent.
Assigned to: Sarah Reynolds
Open in CRM
CRM Push

Every conversation becomes a contact. Automatically.

When Genie AI captures a visitor's details, a new lead record is created in GenieCRM instantly — with the full conversation, the page they were on, their stated intent, and an AI-generated summary. Your agent wakes up to a warm lead with context, not a cold email address.

Lead created in GenieCRM with zero agent action
Full conversation transcript attached to the lead
Page of capture, intent, and contact info all logged
AI-generated conversation summary for quick context
Auto-assigned to the right agent based on CRM rules
CMA Report AI

The seller has questions at midnight. Genie AI has answers.

Every shareable GenieCMA™ report has Genie AI embedded directly in it. It knows the specific property, the pricing tiers, the comparable sales — and it can explain any of it in plain language, any time the seller opens the report.

Knows the subject property address, specs, and data
Explains Conservative, Recommended, and Optimistic prices
Answers questions about comps, DOM, and list-to-sale ratios
Works for logged-out viewers — no account required
Reduces back-and-forth between agent and seller before listing
GenieCMA™ Report · AI Assistant
Context-aware
Active report
2847 Maple Ridge Drive · Recommended: $625,000
I have reviewed this pre-listing report for 2847 Maple Ridge Drive. The recommended price is $625,000 based on 13 comparable sales. What would you like to know?
Why is the conservative price so much lower than the optimistic?
Great question. The three prices are based on the 25th, 50th, and 75th percentile price-per-sqft from your comparable sales. Some comps sold at $252/sqft and others at $308/sqft — that range drives the spread. Your agent chose comps that reflect your home most accurately.
Ask about this report...
GenieAI™ — Help Chat (CRM)
Agent view
Hi! I can help you with anything in GenieCRM — leads, pipeline, settings, commission, or anything else. What do you need?
How do I set up a drip campaign to trigger when I move a lead to Contacted?
Go to Campaigns in the left nav, then + New Campaign. Under Trigger, select Pipeline Stage and choose Contacted. Want me to walk you through the email steps too?
Yes please
Ask Genie AI anything...
Agent Help Chat

Platform support that lives inside the platform

Every agent has access to an AI Help assistant inside GenieCRM™. It knows the full platform — every feature, every setting, every workflow. Instead of searching a help centre or raising a support ticket, agents just ask.

Knows the full MLS Genie™ platform and all features
Step-by-step guidance for any workflow or setting
Links directly to the relevant CRM page when helpful
Escalates to your account manager when needed
Available to every agent on every plan — no add-on required
“I woke up on a Tuesday morning with a new lead in my CRM. Genie AI had a full conversation with them at 11:30pm — answered their questions about a listing, asked for their contact info, and logged the whole thing. I called them at 8am and they were already warm. That deal closed.”
Carlos M.
Buyer specialist · Solo agent, mountain resort market
FAQ

GenieAI™ questions answered

Does GenieAI™ replace a human agent on the site?

No — GenieAI™ handles the initial conversation: answering property questions, capturing contact details, and routing the lead to GenieCRM™. It is designed to qualify and capture leads around the clock so your agents can focus on active clients.

How does GenieAI™ know about my listings?

GenieAI™ is context-aware. When a visitor is viewing a listing page, it has access to that property's details and can answer questions about bedrooms, price, location, and more. It is connected to your live MLS data via GenieScout™.

Does it capture the lead automatically?

Yes. When a visitor provides their name, email, or phone number in the chat, GenieAI™ creates or updates their contact record in GenieCRM™ automatically. No manual entry required.

Is the chat branded to my agency?

Yes. GenieAI™ appears under your brand name and colour scheme. Visitors have no indication they are interacting with a third-party system.

Can my agents use GenieAI™ inside the CRM?

Yes — GenieAI™ also has an agent-facing help mode inside GenieCRM™. Agents can ask questions about platform features, get help drafting responses, and more directly in their workflow.

Does GenieAI™ cost extra?

GenieAI™ is available as an add-on for $49/mo on Agent plans. It is included in Team and Broker plans.

We replaced BoomTown and three other tools the week we went live. The MLS sync alone saved us four hours a day. Our agents were in the CRM on day one — there was nothing to learn.

TR
Taylor R. Team Lead · 12-agent residential team

Turning Chaos into Clarity

Ready to replace your
entire tool stack?

Book a 30-minute live demo. We'll show you the full platform running live — leads, MLS sync, pipeline, and more. No slides, no fluff.

No commitment required · Responds within one business day · $4,995 setup · Monthly subscription