Pricing

One platform.
No seat fees. Ever.

Whether you're a solo agent or running a 50-person office, there's a plan built for your scale. Every plan includes a $4,995 one-time setup fee, a dedicated account manager, and Exclusive Territory protection.

Agents & teams trust MLS Genie™
Agent
Starting at
$695/mo
For the independent agent who wants a full professional platform — your brand, your site, your data. No compromises.
Branded IDX website
GenieScout™ MLS import
Full CRM + pipeline
GenieCMA™ pre-listing tool
Client alerts & drip campaigns
Market reports
GenieSocial™
GeniePWA™
Genie AI Help Chat
Dedicated account manager
Exclusive Territory available
Get started
Most popular
Team
Starting at
$1,995/mo
For growing teams who need everything in Agent, plus collaboration tools, commission management, and CINC integration.
Everything in Agent
Team chat + @mentions
Commission waterfall manager
CINC Form Bridge integration
Property Intelligence™
Review Management (20+ platforms)
AI public website chat
Team directory + impersonation
Multi-agent pipeline management
Exclusive Territory available
Get started
Broker
Custom pricing
Quoted on demand
For independent brokerages who need multi-office support, GenieLayers™, and full-service onboarding with SLA guarantees. Every Broker engagement is scoped individually.
Everything in Team
GenieLayers™ boundary overlays
Multi-office management
Full-service onboarding
99.9% uptime SLA
Priority support + dedicated Slack
Custom boundary packs ($49–$99 each)
White-glove agent training
Exclusive Territory (full brokerage area)
Talk to us

All plans include a one-time $4,995 setup fee. This covers full platform configuration, MLS connection, theme setup, DNS migration, and agent onboarding. No hidden costs.

Exclusive Territory included on all plans — scoped to your tier. Agent plans lock 1 ZIP code (blocks other Agents). Team and Broker plans lock 1 region (blocks other Teams and Brokers). Additional ZIPs and regions available as add-ons. All territories defined collaboratively at signup and written into your contract. Learn more →

Important: MLS Genie™ is subscription software. If you cancel: the plugin stops working, your Exclusive Territory is released, and page builder licences (Beaver Builder & Elementor) included in your subscription will no longer be active — you'd need your own licences to keep using them (around $100/year each). Your WordPress site, all content, and all data remain entirely yours. Full terms →

Available add-ons

Extend your platform with purpose-built modules.

Website AI Chat
24/7 AI chat on your public site — answers questions & captures leads automatically.
Property Intelligence™
Full property data — ownership, tax, risk, permits, and neighborhood stats.
Review Management
Monitor & respond to reviews across 20+ platforms with AI auto-responses.
GenieLayers™
Neighborhood boundaries, school districts, pollen, air quality & parcel overlays.
Boundary Packs
Custom neighborhood boundary packs for your specific AOR area.
Additional Territory
Add extra ZIPs (Agent) or regions (Team/Broker) beyond your plan's included allocation. Defined with your account manager.
What does $695 replace?

Most agents are paying more than $1,500/mo — for less.

Here's what a typical solo agent stitches together before switching to MLS Genie™.

Typical agent tool stack
$1,545–$4,495/mo
Plus per-seat fees, setup costs, and Zapier glue
IDX website + hosting
Showcase IDX, iHomeFinder, or similar
$99–$299/mo
CRM
Follow Up Boss, LionDesk, or CINC
$49–$299/mo
Email drip campaigns
Mailchimp, ActiveCampaign, or built into CRM
$49–$149/mo
Pre-listing / CMA tool
Cloud CMA, RPR, or BoldTrail add-on
$49–$149/mo
AI chat widget
Drift, Intercom, or CINC AI
$49–$99/mo
Social media management
Hootsuite, Buffer, or Sprout Social
$49–$199/mo
Review monitoring
Birdeye, Podium, or Reputation.com
$49–$99/mo
Branded PWA / mobile app
Custom build or white-label app service
$99–$499/mo
Market report automation
Market Leader or MLS-generated reports
$49–$149/mo
MLS data normalisation + import
Custom dev work or IDX Broker
$99–$499/mo
Plus: per-seat fees, Zapier ($20–$50/mo), separate logins, and hours of maintenance
MLS Genie™ Agent plan
$695/mo
Everything below. One login. No Zapier. No seat fees.
Branded IDX website
Custom-built, SEO-optimised — WordPress install is yours to keep
Included
GenieScout™ MLS import
Nightly sync, normalised fields, clean data
Included
GenieCRM™
Leads, pipeline, tasks, drip campaigns
Included
Client alerts + drip campaigns
Triggered from live MLS inventory
Included
GenieCMA™ pre-listing tool
Live comps, pricing tiers, shareable link
Included
GenieAI™ Help Chat (CRM)
AI assistant inside the platform
Included
GenieSocial™
Social scheduling under your brand
Included
GeniePWA™
Installable branded app, no App Store
Included
Market reports
Auto-generated, branded, scheduled
Included
Exclusive Territory
1 ZIP locked by contract
Included
One platform. One login. Your site and data — always yours. Page builder licences included while you subscribe.
See it live →

Tool cost estimates based on publicly listed pricing as of 2025–2026. Actual costs vary by provider and plan. BoldTrail and BoomTown do not publish pricing — a demo is required for a quote. MLS Genie™ Agent plan starts at $695/mo plus a one-time $4,995 setup fee.

FAQ

Pricing questions answered

Why is there a $4,995 setup fee?

The setup fee covers full platform configuration — WordPress install, MLS connection, GenieScout™ setup, CRM configuration, theme setup, and agent onboarding. It is a one-time fee and is non-refundable. You are paying for a complete working platform, not just software access.

Are there any per-seat fees?

No. Never. Every MLS Genie™ plan is a flat monthly fee regardless of how many agents you have. Add 2 agents or 50 — your subscription does not change.

What is included in the setup fee?

Full WordPress installation on included managed hosting, MLS board connection and import configuration, CRM setup with your existing contacts imported, theme configuration, agent role setup, and a full team walkthrough.

Can I cancel anytime?

Yes. There is no long-term contract. You can cancel at any time. On cancellation: the MLS Genie™ plugin stops working, your Exclusive Territory is released, and the page builder licences (Beaver Builder and Elementor) bundled in your subscription become inactive — you would need your own licences to continue using them, around $100/year each. Your WordPress site, all content, and all data remain entirely yours.

Is the pricing different for different markets?

Agent and Team plan pricing is fixed regardless of market. Broker plan pricing is quoted on demand based on scope. Exclusive Territory add-ons are priced per ZIP or region — contact us for details.

What do the add-ons cost?

GenieAI™ is $49/mo. Property Intelligence™ is $99/mo. GenieLayers™ is $149/mo plus $49-99 per boundary pack. Review Management is $49/mo on Agent plans. Additional territory is priced on enquiry.

We replaced BoomTown and three other tools the week we went live. The MLS sync alone saved us four hours a day. Our agents were in the CRM on day one — there was nothing to learn.

TR
Taylor R. Team Lead · 12-agent residential team

Turning Chaos into Clarity

Ready to replace your
entire tool stack?

Book a 30-minute live demo. We'll show you the full platform running live — leads, MLS sync, pipeline, and more. No slides, no fluff.

No commitment required · Responds within one business day · $4,995 setup · Monthly subscription