One platform.
Every tool you need.
MLS Genie™ replaces your CRM, MLS import, social marketing, property intelligence, and more — in a single WordPress SaaS Plugin. Built for solo agents and growing teams alike.
Every tool you add is another place
a lead goes missing
Most agents and teams run four or five disconnected subscriptions. The gaps between them are where follow-up dies.
MLS Genie™ replaces all of it
One subscription. One login. Everything you need to prospect, transact, and grow — whether you're a solo agent or a 50-person team.
Everything agents and teams run on
Every module is purpose-built for residential real estate — not adapted from generic SaaS.
GenieCRM™
Lead management, pipeline, tasks with two-way Google Calendar sync, drip campaigns, client alerts, and market reports — all in one place. No Zapier required.
GenieScout Engine
Token-based MLS live search and import engine. Auto-normalizes addresses and APNs. Runs nightly without touching WordPress hooks. Also sold separately.
Property Intelligence™
AVM, ownership history, tax data, hazard risk, and property comps — deep property intelligence built into every listing.
GenieCMA™
Comparative market analysis and pre-listing package builder with AVM-backed comps, market history charts, and branded, client-ready CMA reports.
IDX Website
A full MLS-powered home search website — map search, saved searches, lead capture — built and branded on the WordPress site you own.
GenieSocial™
Professional social marketing under your brand. Schedule posts across platforms — no vendor names on any content, ever.
Reputation Manager
Every review in one inbox — stored locally so it opens instantly. Google and Facebook sync and respond natively with AI-drafted replies, the opt-in Auto-Responder answers new positive reviews and works through years of backlog at a human pace, and your other review sites are connected during onboarding.
GenieLayers™
Vector map boundary overlays — cities, neighborhoods, and custom market areas — rendered on every listing and area page.
Commission Manager
Four-table commission waterfall with split calculations, tiered rules, and per-agent dashboards. Perfect for teams and brokerages managing multiple agents.
Genie Chat
An AI website assistant that answers buyer and seller questions, qualifies web leads, and escalates to your team — trained on your listings and market.
Team Chat
Built-in messaging with @mentions, file sharing, and per-message controls — your whole team working in the same room, inside the platform.
Exclusive Territory
For Managed marketing clients — lock your ZIP codes so our team markets for no competing agent inside them. Priced per ZIP by market density.
GeniePWA™
An installable, app-like mobile experience for your site — home screen icon, fast loads, and a native feel with no app store required.
Market Data Library
Live local market stats — median price, days on market, months of supply, and more — precomputed and served instantly from your site, right inside the page HTML. Built for Google and AI answer engines, with no loading spinners.
Built-in SEO & structured data
Schema.org structured data on every listing and area page — RealEstateListing, collections, and breadcrumbs — plus intelligent meta titles and descriptions and instant search-engine indexing. The SEO architecture is part of the platform, not a bolted-on plugin.
GenieProspect™
Automated seller prospecting — eleven scans from expired & cancelled, pre-foreclosure, probate, FSBO, vacant absentee, tax & lien, tired landlords, absentee, long-term, high equity, free & clear become leads automatically. Real skip-tracing built in appends owner cell phone and email in one click (~76% right-party contact, DNC-scrubbed). No exporting to a separate skip-trace tool.
Genie Tickets
Support built into the CRM — open a ticket from Settings or just tell Ask Genie what's wrong, then track every reply right where you work.
GenieText™ & Two-Way SMS
Text codes and QR sign riders that capture drive-by buyers, plus two-way SMS with leads right from the CRM — every conversation on the lead's timeline.
A full real estate website — on the site you already own
MLS Genie™ turns your existing WordPress site into a complete real estate website. Install a Starter Kit, connect your MLS, and you have a branded, MLS-connected site converting visitors into leads. Pair it with GeniePortal™ to give every client their own personalized dashboard. Prefer it done for you? Custom Website Builds are a separate one-time service, billed separately.
Every module is built to highest standards
Our tools are built to meet or exceed the needs of every agent, team, or brokerage — built for agents, by agents.
Area overlay maps for every listing
Boundary overlays are custom-coded and uploaded by your admin as packages. When a user selects a neighborhood, school district, or market area, the relevant overlay renders automatically — no user drawing required.
Your whole team, in the same room
Built-in team messaging lives inside the CRM — no Slack, no external tools. Channels, DMs, @mentions, file attachments, and read receipts, all in one place.
Every lead, every stage, in one view
A visual pipeline that shows exactly where every lead stands — from first contact to closed deal. Drag to move, click to edit, filter by agent or property type.
Commission math that does itself
A four-table commission waterfall handles splits, referral fees, broker deductions, and agent tiers automatically. No spreadsheets, no manual calculations, no disputes.
Automated market reports your clients actually read
Auto-generated reports pulled from live MLS data — sent on schedule or on demand. Branded as yours, with local stats, trend charts, and a personal message from their agent.
MLS Genie™ vs the competition
See exactly how MLS Genie™ compares to the three most widely used platforms in the industry.
| Feature | MLS Genie™By tier | BoldTrailformerly kvCORE | BoomTownInside Real Estate | Follow Up BossZillow-owned |
|---|---|---|---|---|
| Pricing & platform | ||||
| Agent Starting price | $495/moIDX search, MLS import and CRM — no separate website vendor | Quote only | Quote only | $69/user/moCRM only — no IDX website; calling billed separately |
| Team Starting Price | $1,695/mo | Quote only | Quote only | $499/mo (10 users) |
| Per-seat fees | 15 agents incl., then $95/mo per additional agent | Per user | ||
| WordPress-native — your data and site are always yours (plugin + page builder licenses require active subscription) | ||||
| Your data is yours — full export, no lock-in | ||||
| Your brand on the public site | ||||
| CRM & lead management | ||||
| Lead management & pipeline | ||||
| Drip campaigns | ||||
| Client alerts | ||||
| Lead scoring | Partial | |||
| CINC lead forwarding — run both CRMs during migration | Zapier only | Zapier only | ||
| Lead sharing between agents | ||||
| Branded lead site invites + activity tracking | Partial | Partial | ||
| Webhooks & real-time API | Enterprise only | Enterprise only | API only | |
| AI & automation | ||||
| AI public website chat + lead capture | Agent: add-on Agent Pro+ |
Add-on | Add-on | |
| AI back-end CRM Help Chat | Partial | |||
| AI auto-responses to reviews | Agent: add-on Agent Pro+ |
Add-on | ||
| Off-market monitor — automated daily scan | ||||
| Voice Search Unique to MLS Genie™ | ||||
| MLS & listings | ||||
| Native MLS / IDX integration | 3rd-party only | |||
| GenieScout Engine nightly auto-import | ||||
| Multi-AOR listing deduplication ⓘ | ||||
| Listing normalization engine | ||||
| Area renaming & merging | ||||
| Price cut & new listing auto-badges | ||||
| MLS-driven property history sync | Partial | Partial | ||
| Market reports | ||||
| Property intelligence & SEO | ||||
| AVM & property intelligence data | Agent: add-on Agent Pro+ |
Partial | ||
| GenieCMA™ pre-listing package builder | Basic | Basic | ||
| Hazard & risk data | ||||
| Area overlay maps (GenieLayers™) | Agent: add-on Agent Pro+ |
Basic | Basic | |
| Schema.org SEO — auto-injected from MLS data | ||||
| Address validation — verified against county records Unique to MLS Genie™ | ||||
| WCAG 2.1 AA accessible by default Unique to MLS Genie™ | ||||
| Marketing & social | ||||
| Social media posting | Agent: add-on Agent Pro+ |
Add-on | ||
| Reputation Manager — review inbox, AI replies & Auto-Responder | Agent: add-on Agent Pro+ |
|||
| Local SEO tools | Add-on | Add-on | ||
| Brokerage operations | ||||
| Commission management | Brokermint add-on | |||
| Team chat (built-in, no Slack needed) | ||||
| Named account manager | Enterprise only | Enterprise only | ||
| User impersonation (admin) | ||||
| Progressive Web App (PWA) | Mobile app | Mobile app | Mobile app | |
| Page builder compatible — Beaver Builder, Elementor & others Unique to MLS Genie™ | ||||
Included · Partial / Add-on · Not available · Quote only = no published pricing, demo required · Competitor data based on publicly available information, 2026.
Up and running in days, not months
Your dedicated account manager handles every step of setup — you stay focused on your business.
Book your onboarding call
If you’d like us to build it, an optional one-time setup session covers your MLS connection, team configuration, and branding. We handle the technical lift.
Go live on your site
MLS Genie™ installs on your WordPress site. No new domain, no new platform — it runs inside the site your clients already know.
Grow with your account manager
Your named account manager is in your team directory — reachable by DM, email, or phone. Not a ticket queue. A real person.
One platform. Four plans. Flat pricing.
Whether you're a solo agent or running a full team, there's a plan built for your scale. Every plan includes a dedicated account manager. MLS Genie™ runs on your existing WordPress site — optional one-time setup is available if you need one built.
Independent brokerages and franchise offices get a white-label custom build — a separate product, scoped and quoted to your operation.
Platform add-ons
All five are included in Agent Pro and Team. On Agent, add or remove any of them at any time.
Sold on its own
Priced independently and never bundled into a tier, at any level.
Capacity
Not features — these apply only when you need more than your plan already covers.
Done-for-you SEO, content & marketing
Prefer to hand it off? Our team runs your search and AI-answer-engine optimization, market-report content, social, and lead campaigns on top of the platform — so you focus on closing while we grow your presence. Stacks on any plan as a custom monthly retainer.
One market.
One subscriber.
You.
Hire us for SEO & marketing through MLS Genie™ Managed and lock your ZIP codes — exclusively. While your service contract is active, our team will not run SEO or marketing for any competing agent in your ZIPs. Priced per ZIP by market density, written into your contract.
Sample territory availability
Your market may still be available — but territories close fast. Check availability now →
“My team recently switched from CINC Pro to MLS Genie and I absolutely love it! MLS Genie is so much easier to use and less confusing! I feel like a lot of CRMs I've used in the past have been bloated with unnecessary options or redundancies and i just feel so much more streamlined in my day to day. I just barely started using the marketing tools and so far they are super easy to set up and keeps me from overthinking my marketing. Feature requests are responded to quickly; whether they can add the feature I want immediately or not, they get back to me really quickly. Super happy with the platform and the customer service!”
