One platform.
Every tool you need.
MLS Genie™ replaces your CRM, MLS import, social marketing, property intelligence, and more — in a single WordPress SaaS Plugin. Built for solo agents, growing teams, and independent brokerages alike.
You're paying for 5 plus tools
when you only need ONE!
Most agents and teams stitch together a fragmented stack — spending as much managing tools as closing deals.
MLS Genie™ replaces all of it
One subscription. One login. Everything you need to prospect, transact, and grow — whether you're a solo agent or a 50-person team.
Everything agents and teams run on
Every module is purpose-built for residential real estate — not adapted from generic SaaS.
GenieCRM™
Lead management, pipeline, drip campaigns, client alerts, and market reports — all in one place. No Zapier required.
GenieScout™
Token-based MLS import engine. Auto-normalizes addresses and APNs. Runs nightly without touching WordPress hooks.
Property Intelligence™
AVM, ownership history, tax data, hazard risk, and property comps — deep property intelligence built into every listing.
GenieSocial™
Professional social marketing under your brand. Schedule posts across platforms — no vendor names on any content, ever.
Commission Manager
Four-table commission waterfall with split calculations, tiered rules, and per-agent dashboards. Perfect for teams and brokerages managing multiple agents.
Team Chat & AI Help
Built-in messaging with @mentions, file sharing, and an AI assistant that escalates to your account manager.
A full real estate website — built and branded for you
When you sign on, we build your complete WordPress real estate website from the ground up. Custom-branded, MLS-connected, and ready to convert visitors into leads on day one. Pair it with GeniePortal™ to give every client their own personalised dashboard.
Every module is built to highest standards
Our tools are built to meet or exceed the needs of evry agent, team, or brokerage - built for agents by agents.
Area overlay maps for every listing
Boundary overlays are custom-coded and uploaded by your admin as packages. When a user selects a neighborhood, school district, or market area, the relevant overlay renders automatically — no user drawing required.
Your whole team, in the same room
Built-in team messaging lives inside the CRM — no Slack, no external tools. Channels, DMs, @mentions, file attachments, and read receipts, all in one place.
Every lead, every stage, in one view
A visual pipeline that shows exactly where every lead stands — from first contact to closed deal. Drag to move, click to edit, filter by agent or property type.
Commission math that does itself
A four-table commission waterfall handles splits, referral fees, broker deductions, and agent tiers automatically. No spreadsheets, no manual calculations, no disputes.
Automated market reports your clients actually read
Auto-generated reports pulled from live MLS data — sent on schedule or on demand. Branded as yours, with local stats, trend charts, and a personal message from their agent.
MLS Genie™ vs the competition
See exactly how MLS Genie™ compares to the three most widely used platforms in the industry.
| Feature | MLS Genie™All tiers | BoldTrailformerly kvCORE | BoomTownInside Real Estate | Follow Up BossZillow-owned |
|---|---|---|---|---|
| Pricing & platform | ||||
| Agent Starting price | $695/mo | Quote only | Quote only | $69/user/mo |
| Team Starting Price | $1,995/mo | Quote only | Quote only | $499/mo (10 users) |
| Per-seat fees | None | Per user | ||
| WordPress-native — your data and site are always yours (plugin + page builder licences require active subscription) | ||||
| Your data is yours — full export, no lock-in | ||||
| Your brand on the public site | ||||
| CRM & lead management | ||||
| Lead management & pipeline | ||||
| Drip campaigns | ||||
| Client alerts | ||||
| Lead scoring | Partial | |||
| Native CINC CRM bridge | Zapier only | Zapier only | ||
| Lead sharing between agents | ||||
| Branded lead site invites + activity tracking | Partial | Partial | ||
| Webhooks & real-time API | Enterprise only | Enterprise only | API only | |
| AI & automation | ||||
| AI public website chat + lead capture | Add-on | Add-on | ||
| AI back-end CRM Help Chat | Partial | |||
| AI auto-responses to reviews | Add-on | |||
| Off-market monitor — automated daily scan | ||||
| Voice Search Unique to MLS Genie™ | ||||
| MLS & listings | ||||
| Native MLS / IDX integration | 3rd-party only | |||
| GenieScout™ nightly auto-import | ||||
| Multi-AOR listing deduplication | ||||
| Listing normalisation engine | ||||
| Area renaming & merging | ||||
| Price cut & new listing auto-badges | ||||
| MLS-driven property history sync | Partial | Partial | ||
| Market reports | ||||
| Property intelligence & SEO | ||||
| AVM & property intelligence data | Partial | |||
| GenieCMA™ pre-listing package builder | Basic | Basic | ||
| Hazard & risk data | ||||
| Area overlay maps (GenieLayers™) | Basic | Basic | ||
| Schema.org SEO — auto-injected from MLS data | ||||
| WCAG 2.1 AA accessible by default Unique to MLS Genie™ | ||||
| Marketing & social | ||||
| Social media posting | Add-on | |||
| Review management (Google, Zillow, Yelp+) | Add-on | |||
| NPS surveys & review request campaigns | ||||
| Local SEO tools | Add-on | |||
| Brokerage operations | ||||
| Commission management | Brokermint add-on | |||
| Team chat (built-in, no Slack needed) | ||||
| Named account manager | Enterprise only | Enterprise only | ||
| User impersonation (admin) | ||||
| Progressive Web App (PWA) | Mobile app | Mobile app | Mobile app | |
| Page builder compatible — Beaver Builder, Elementor & others Unique to MLS Genie™ | ||||
Included · Partial / Add-on · Not available · Quote only = no published pricing, demo required · Competitor data based on publicly available information, 2026.
Up and running in days, not months
Your dedicated account manager handles every step of setup — you stay focused on your business.
Book your onboarding call
A one-time setup session covers your MLS connection, team configuration, and branding. We handle the technical lift.
Go live on your site
MLS Genie™ installs on your WordPress site. No new domain, no new platform — it runs inside the site your clients already know.
Grow with your account manager
Your named account manager is in your team directory — reachable by DM, email, or phone. Not a ticket queue. A real person.
One platform. Three plans. No seat fees.
Whether you're a solo agent or running a 50-person office, there's a plan built for your scale. Every plan includes a $4,995 one-time setup fee and a dedicated account manager.
One market.
One subscriber.
You.
When you subscribe to MLS Genie™, you can lock in your ZIP codes, cities, or MLS areas as yours — exclusively. No competitor in your territory ever gets the same platform. It's written into your contract.
Sample territory availability
Your market may still be available — but territories close fast. Check availability now →
“We replaced BoomTown and three other tools the week we went live. The MLS sync alone saved us four hours a day. Our agents were in the CRM on day one — there was nothing to learn.”