Know exactly how your
team's site is performing.
Every visit to your site, counted without cookies — visitors, searches, saved homes, and leads by source — with GA4 and Google Search Console alongside for keywords and ranking positions. Submit new pages for indexing via Site Indexing — all inside GenieCRM™. Built for team leads, managers, and admins who need to understand what's driving traffic and what's converting.
Agents & teams trust MLS Genie™
Team leads shouldn't need
a separate analytics tool.
Most real estate teams have Google Analytics installed — but the broker or team lead never looks at it. It lives in a separate tab, requires a separate login, and shows numbers without context. So decisions get made on gut feel instead of data.
GenieCRM Site Analytics gives team leads and admins a real-time view of site performance — directly inside the CRM they're already in. No extra logins. No tab-switching. Just the numbers that tell you whether your marketing is working.
And because MLS Genie counts every visit itself, without cookies, visitors who decline your cookie banner still show up in your numbers — the ones Google Analytics never sees.
What your team lead sees every morning.
Interactive mockup with sample data — click the date filters, sort the columns. This is the real UI.
Site Analytics
Google Analytics data for your real estate website — last 30 days.
Interactive preview with sample data, showing the Google Analytics view. On your site, Site Analytics opens on All visits — MLS Genie's own cookie-free count — and your GA4 & Search Console data appears alongside when connected.
Every metric your leadership team actually needs.
No bloat. No vanity dashboards. The numbers that tell team leads and admins whether the site is generating traffic, ranking on Google, and converting visitors.
All Visits — No Cookies
MLS Genie counts every real visit itself: visitors, page views, listing views, searches, saved homes, and leads by source. No cookies, an anonymous ID that changes daily, no IP addresses stored, and bots and your own staff left out.
Three Views
With Google Analytics connected, switch between All visits, Consented only (Google's own figures, from visitors who accepted cookies), and Side by side — Google's daily sessions drawn as a dashed line on the same chart.
Filters That Follow Your Clicks
Filter by channel, device, city, campaign, or page address. Click any channel, campaign, page, or city to narrow the whole page to it. Filters show as removable chips, and every view can be bookmarked.
Cookie Choices
When your site has a consent banner, see how many visitors accepted, declined, or did not answer — and the share who accepted, beside your visitor count.
GA4 Sessions & Pageviews
Daily session trends, total pageviews, average session duration, and bounce rate — with period-over-period comparison so team leads instantly see whether site traffic is growing or needs attention.
Real Google Search Queries
See the exact keywords buyers typed into Google before landing on the team site. Which zip codes, neighbourhoods, and listing types are driving organic traffic — critical intel for content and SEO decisions.
Traffic Sources Breakdown
Organic search, direct, social, referral — see where your visitors come from, with searches, saved homes, and leads for each channel, so you know which ones drive qualified real estate traffic.
Top Pages by Sessions
Which listing pages, neighbourhood guides, and blog posts get the most traffic. Know what buyers are actually looking at.
Top Cities by Visitor
Where the team's site visitors are located. See whether you're attracting local buyers or out-of-area interest — useful for targeting marketing spend.
Device Breakdown
Desktop vs mobile vs tablet — team leads can see how buyers browse listings and prioritise the right experience for their market.
Click-Through Rate & Position
Average Google ranking position and CTR from Search Console. Admins can see exactly how visible the team site is in search and whether listing titles are compelling enough to click.
7 / 30 / 60 / 90-Day Filters
Switch date ranges instantly. Compare last week vs last quarter. Custom date picker for any specific period you need.
Privacy-Resilient Tracking
Captures attribution at three independent layers — first-party JavaScript, server-side request headers, and GA4 enrichment. Works for the 30–40% of visitors who block Google Analytics. Privacy-Conscious Visitors are flagged honestly, not hidden as "Direct".
Tracked Pages
Pick the non-property pages that matter — Free Home Valuation, Schedule Tour, Contact. Conversion-tier hits email the assigned agent in real time. Engagement-tier hits log silently to the visitor timeline.
Set up once by an admin. Everyone on leadership sees it instantly.
All visits needs no Google account. To add Google Analytics and Search Console alongside it: no API keys, no developer — just your Google account.
Connect Google
Click Connect in GenieCRM Settings → Site Analytics and authorise with your Google account. Takes under 60 seconds.
Select your property
Choose your GA4 property from the dropdown. GenieCRM automatically finds all properties linked to your account.
See your data
Google's figures appear in the Consented only and Side by side views, and Search Console keywords and ranking data stay on the page in every view — for all team leads and admins.
Analytics questions answered
Do I need Google Analytics?
No. Site Analytics opens on All visits — MLS Genie's own count of every visit to your site, made without cookies. Connecting Google Analytics is optional: when you do, your GA4 data is read-only and stays in your Google account.
Why does MLS Genie count more visitors than Google Analytics?
Where your site has a cookie banner, Google Analytics only sees visitors who accepted cookies. MLS Genie counts every real visit without cookies, leaving out bots and your own staff. The Side by side view shows both on one chart, with a line stating how many sessions Google saw and how many visitors MLS Genie counted.
Does counting visits use cookies or keep personal data?
No cookies are set. Each visitor gets an anonymous ID that changes every day, and no IP address is stored. City and region are looked up on your own server, with no outside service called on each visit. Detailed visit records are kept for 90 days, then rolled up into daily totals.
Does this replace Google Analytics or Search Console?
No — it works with them. Connect Google Analytics and a switch offers three views: All visits, Consented only (Google Analytics' own figures), and Side by side. Google Search Console stays on the page in every view. Your Google data stays in Google.
What if I don't have GA4 set up yet?
You still see All visits — nothing on it depends on Google. When you want Google's figures and Search Console too, connect Google from Settings → Site Analytics.
Who on the team can see Site Analytics?
Site Analytics is visible to administrators, team admins, and team leads only. Individual agents see their own leads and pipeline — site analytics is a leadership and management tool.
Is Search Console data always available?
Search Console data appears once you authorise the additional Search Console scope during setup. Some accounts may have a 2-3 day delay before data appears, which is a Google-side limitation.
Your team site is generating data.
Start using it.
Book a 30-minute live demo and we'll connect your actual GA4 and Search Console data inside GenieCRM live — so you leave the call with real data, not a slideshow.
