Your whole team.
One platform.
MLS Genie™ gives your team a shared CRM, live MLS import, pipeline visibility, commission management, team chat, AI lead capture, and a professional IDX website — all in one subscription. 15 agents included flat. No tool-switching.
Your team is bigger than one person. Your tools shouldn't act like it isn't.
Most real estate teams outgrow solo tools and patch together a stack — a shared CRM nobody fully adopts, a commission spreadsheet that's always out of date, a group text for team communication, and individual MLS setups that don't connect. Nobody can see the full picture, and leads fall through the gaps between tools.
MLS Genie™ was designed from the ground up for teams. Shared leads, shared pipeline, shared visibility — and every agent working in the same system at the same time.
Every tool a high-performing team actually needs
Not a solo plan with extra seats bolted on. Purpose-built for teams who run a real operation.
Shared Team CRM
Every agent works in the same CRM. Team leads see all leads, all activity, and every pipeline stage across the team — in real time. Agents see their own leads and can collaborate when needed.
Commission Manager
Automated commission splits, tiered rules, referral deductions, E&O fees, and per-agent dashboards. No more end-of-month spreadsheets. Every agent sees exactly what they've earned.
Team Chat
Built-in team messaging inside the CRM — no Slack, no group text. Channels, DMs, @mentions, file attachments, and read receipts. Your whole team in the same room.
AI Lead Capture
Genie AI answers buyer and seller questions on your site 24/7 and routes captured leads directly into the team CRM — with the full conversation, intent, and the lead waiting in the team queue to claim or assign.
Visual Pipeline
A shared pipeline that shows exactly where every lead stands — from first contact to closed deal. Drag to move, filter by agent, and see the full team view or individual agent view instantly.
Property Intelligence
Deep property data on every listing — AVM, ownership history, tax records, risk & hazards, and mortgage data. Included in the Team plan so your agents always have the full picture.
See your whole team's pipeline. In real time.
Your team lead gets a full view of every lead across every agent — what stage they're in, who's working them, and what's moving. Agents see their own book of business. Everyone works in the same system, so nothing slips between cracks when an agent is out or a lead gets reassigned.
Commission math that does itself. Disputes that don't happen.
A four-table commission waterfall handles every transaction automatically — gross commission flows through referral deductions, broker fees, and agent splits in the right order, every time. Every agent has their own dashboard. Transparency eliminates disputes before they start.
Your whole team in the same room. Inside the CRM.
Team Chat is built directly into GenieCRM™ — no Slack subscription, no group text, no missed messages in a third-party app. Channels for different topics, direct messages between agents, @mentions, file attachments, and read receipts. Your team communication lives where your work lives.
Leads captured, summarized, and waiting in the queue before you wake up.
Genie AI handles your site 24/7 — answering questions, capturing contact details, and dropping new leads straight into the team CRM with the full conversation and an AI summary attached. Each lead lands in the shared team queue, where the first available agent can claim it for speed-to-lead, or a team lead assigns it. Your agents wake up to warm, context-rich leads with zero manual entry.
One price. Your whole team.
15 agents incl., then $99/mo per additional agent. Every agent on your team works in the full platform, no licence counting.
Running a multi-office brokerage? See Broker pricing.
Also part of MLS Genie™: Voice Search, Site Analytics, Site Indexing, Solo Agents, Hosting Requirements
“We had leads coming from three different sources, agents working in different CRMs, and commission disputes every month. MLS Genie pulled everything into one system. My team lead actually said it was the first time she felt like she could see the whole business at once.”
Questions from agent teams
How many agents can be on one plan?
The Team plan at $1,495/mo includes up to 15 agents flat; each additional agent is $99/mo — less than most CRMs charge for a seat alone, and here a seat includes everything.
Can different agents have different access levels?
Yes. GenieCRM™ has a full role system: agent, manager, team admin, team lead, and marketing roles each have their own capability sets. Leads, pipeline, and commission data can all be scoped by role.
Can we see all agent activity in one place?
Yes. Team admins and managers have a unified view of all leads, pipeline stages, tasks, and commission transactions across the entire team. Individual agents see only their own records.
Does it integrate with our CINC PPC leads?
Yes. During your transition, Form Bridge intercepts every incoming lead and delivers it into both GenieCRM™ and CINC simultaneously — your team keeps working in CINC as normal. Typically 30-45 days. When you cancel CINC, Form Bridge is turned off.
How does onboarding work for multiple agents?
We onboard the team lead and admin during setup, then provide a walkthrough session for the full team. Most teams are self-sufficient within one week. Ongoing support is included.
How are new leads assigned to agents?
New leads land in a shared team queue. Any agent can claim an unassigned lead for speed-to-lead, and Team Leads, Admins, and Managers can assign or reassign any lead to any agent. Agents can release their own leads back to the pool but cannot reassign a lead owned by another agent — a clean, role-governed model that prevents poaching and double-work.
Can we see where every lead came from?
Yes. Every lead is automatically tagged with its source and channel — organic search, paid (Google Ads or Meta), social, email, referral, direct, or Google Business Profile — using first-touch UTM capture and referrer analysis, with optional GA4 enrichment for verified accuracy. Team leads can see the full attribution and on-site activity timeline for any lead.
Do clients get their own portal?
Yes — through GeniePortal™, buyers, sellers, and investors each get a personalised client dashboard where they can view listings, saved searches, and activity. Everything syncs live to GenieCRM™ so your team sees every client action in real time.
