Real estate SEO.
Built in, not bolted on.
Schema on every listing. Dedicated area pages for every neighbourhood. Core Web Vitals in the green. MLS Genie™ builds the SEO architecture your competitors pay consultants to retrofit — it's in the platform from day one.
Six layers of SEO working in parallel
No single tactic wins in real estate search. Ranking comes from the combination — schema, structure, content, speed, and consistent indexing all running together.
Schema on every listing
Every listing detail page receives full RealEstateListing schema — price, address, agent, listing date, and property type. Eligible for rich results in Google.
Area pages that rank
Dedicated pages for every city and neighbourhood in your MLS scope — unique URLs, custom meta titles, heading hierarchy, and internal links to live listing results.
Core Web Vitals in the green
LCP, INP, and CLS all within Google's Good thresholds on a standard setup — managed hosting, server-side caching, and optimised asset delivery included.
Meta titles and descriptions
Custom meta tags on every page type — listing pages, area pages, search results, agent bios. Never auto-generated. Always targeted to the right search intent.
Sold listings as evergreen content
Sold listings stay live at their original URL with final sale price. Every transaction becomes a ranking asset — building a compounding archive of local market proof.
Sitemaps and instant indexing
Auto-generated XML sitemaps covering every listing, area page, and content page. Pair with Site Indexing™ to submit every new listing to Google within seconds of import.
Google understands every listing on your site.
Schema.org RealEstateListing markup is applied to every listing page automatically — price, address, property type, listing date, and agent entity are all structured so Google can parse them for rich results and Knowledge Graph signals.
A ranking page for every neighbourhood you serve.
Generic IDX platforms give you one search results page. MLS Genie™ builds a dedicated, uniquely optimised page for every city and neighbourhood in your MLS scope — each targeting the specific local queries buyers in that area are searching.
Speed is a ranking signal.
We take it seriously.
Google's page experience signals — LCP, INP, and CLS — directly influence ranking. Every MLS Genie™ site ships with optimised hosting, server-side caching, and properly sized listing images to pass all three.
LCP under 2.5s
Largest Contentful Paint measures how fast your main content renders. Managed hosting with server-side caching ensures pages load fast even on 4G mobile connections. Listing hero images are pre-optimised.
INP under 200ms
Interaction to Next Paint replaced FID in 2024. It measures how quickly the page responds to clicks and taps. MLS Genie™ defers non-critical scripts to keep the main thread clear during user interaction.
CLS under 0.1
Cumulative Layout Shift measures visual stability — elements jumping around as the page loads. Reserved space for listing images and lazy-loaded content prevents unexpected shifts that frustrate users.
When you cancel their platform,
the SEO disappears with it.
CINC and BoomTown give you a website on their domain. Every backlink, ranking, and piece of SEO equity you build belongs to their URL structure — not yours. MLS Genie™ builds on your domain. Always.
Polished lead-gen platforms. But the website runs on their infrastructure — optimised for their business model, not your SEO equity.
- Cancel the subscription — site disappears, zero SEO equity retained
- No schema markup on individual listing pages
- Template-generated meta titles — not differentiated per listing
- Shared domain authority helps — but you don't own it
Your own domain, good SEO foundations — but the plugin doesn't know about your MLS import cycle or listing-specific schema requirements.
- Good meta tag management — but manual configuration required
-
No
RealEstateListingschema — generic article schema instead - IndexNow fires on manual publish only — misses nightly MLS imports
- Area pages require manual creation — not auto-generated from MLS scope
Built from the ground up for real estate SEO. Your IDX website, on your domain, with every SEO layer handled natively.
- Your domain, your WordPress install, your SEO equity — forever
-
RealEstateListingschema on every listing — automatically applied - Area pages auto-generated for every city and neighbourhood in your MLS
- Site Indexing™ fires on every MLS import — Google notified within seconds
- Core Web Vitals in the green — managed hosting + server caching included
- Sold listings kept as evergreen content — compounding authority over time
Run a free AI-powered SEO audit on any URL — technical, on-page, schema, performance, and architecture scored in about 30 seconds. No login required. Report saved at a private link you can bookmark and share.
Try the free SEO Audit Tool →Real estate SEO questions answered
Do I need a separate SEO plugin with MLS Genie™?
No. MLS Genie™ handles all the SEO that matters most for real estate — schema markup on every listing, area page structure, sitemaps, and canonical URLs — natively. A general-purpose plugin like Rank Math or Yoast can complement it for blog content and additional meta tag control, but the real estate-specific SEO work is already built in.
What schema types are applied to listing pages?
Every listing detail page receives Schema.org RealEstateListing markup including price, address, property type, listing date, and the agent entity linked by @id. Area pages receive BreadcrumbList and FAQPage schema. The site homepage receives LocalBusiness, Organization, and WebSite schema with a SearchAction that enables the Sitelinks Searchbox.
How are area pages structured for local SEO?
Each city and neighbourhood in your MLS scope gets a dedicated page with a unique URL, custom H1, unique meta title, and meta description. Pages include live listing counts, median price, and market data sections — providing unique, indexable content beyond just a listing feed. Internal links connect area pages to listing results so PageRank flows correctly throughout the site.
Does MLS Genie™ handle Core Web Vitals?
Yes. The IDX website is built on managed WordPress hosting with server-side caching, optimised asset delivery, and lazy-loaded listing images. LCP, INP, and CLS all pass Google's Good thresholds on a standard setup. Listing photos are served from the Trestle CDN at correctly sized dimensions.
What happens to sold listings for SEO?
Sold listings are converted to evergreen content rather than deleted. The URL stays live, the page updates to a sold status showing the final sale price, and the page continues to rank for address-specific searches and "sold homes" queries. This builds a compounding archive of local market proof over time.
How does this compare to what CINC or BoomTown offer for SEO?
CINC and BoomTown websites run on their platform domains. When you cancel, the site disappears and every backlink and ranking you built disappears with it. MLS Genie™ builds on your own domain and WordPress install. Cancel any time — your domain, your content, and all your SEO equity stay with you permanently.
Can I audit my current site before switching?
Yes — use the free SEO Audit Tool at mlsgenie.com/seo-audit. Paste your current site URL and get a full AI-powered scorecard in about 30 seconds. No login required. The report covers technical SEO, on-page, schema, Core Web Vitals signals, architecture, and social tags — with a prioritised list of fixes.