On-page market content for listings

Add original, factual market content to listing pages with the market blurb and area-links shortcodes — unique, indexable text without touching MLS remarks.

Why on-page content matters

A listing page that shows only the raw MLS feed has little unique text for search engines to index. Two shortcodes add original, compliant content drawn from live local data — never copied from the MLS remarks — giving each page something genuinely unique to rank for.

Market blurb

The [mlsg_listing_market_blurb] shortcode renders a short, factual paragraph about the listing's city — median price, days on market, and months of supply. It states the facts by default; a market-lean verdict is opt-in. Add it to your single-listing template where you want the paragraph to appear.

Area links

The [mlsg_listing_area_links] shortcode outputs contextual links to the city and community the listing belongs to, using theme-native markup with class hooks so you can style it to match your sidebar headings. It falls back to the city archive when no dedicated community page exists.

How to add them

Both are standard shortcodes. Place them in a listing template with do_shortcode(), or drop them into a block or widget on the single-listing layout. The Listing Tools tab shows the exact PHP usage for each.

We replaced BoomTown and three other tools the week we went live. The MLS sync alone saved us four hours a day. Our agents were in the CRM on day one — there was nothing to learn.

TR
Taylor R. Team Lead · 12-agent residential team

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