Why on-page content matters
A listing page that shows only the raw MLS feed has little unique text for search engines to index. Two shortcodes add original, compliant content drawn from live local data — never copied from the MLS remarks — giving each page something genuinely unique to rank for.
Market blurb
The [mlsg_listing_market_blurb] shortcode renders a short, factual paragraph about the listing's city — median price, days on market, and months of supply. It states the facts by default; a market-lean verdict is opt-in. Add it to your single-listing template where you want the paragraph to appear.
Area links
The [mlsg_listing_area_links] shortcode outputs contextual links to the city and community the listing belongs to, using theme-native markup with class hooks so you can style it to match your sidebar headings. It falls back to the city archive when no dedicated community page exists.
How to add them
In Elementor, drag the Market Snapshot or Area Links element from the MLS Genie section onto your single-listing template — every option and style is in its settings. In a sidebar, add the MLS Genie — Market Snapshot or MLS Genie — Area Links widget under Appearance → Widgets. Both also work as shortcodes, and the Listing Tools tab shows the exact usage for each.
Market Snapshot needs Market Data, included from the Agent Pro plan up. Without it, the element is greyed in Elementor with an info icon and shows nothing on your site.
Recently viewed properties
The Recently Viewed Properties element (and the widget of the same name) lists the homes each visitor has opened on your site, newest first — photo, address, beds, baths, garage, type and price, each of which you can turn off. It is remembered in the visitor’s own browser, so it works on cached pages and needs no account, and it stays hidden until they have opened a home. The shortcode is [mlsg_recently_viewed].
Price & property history
The Price & Property History element shows a listing’s timeline — listed, price changes, pending, sold — newest first, with how far each price change or the final sale moved from the price before it. Choose the columns, their headings, how many rows and the date format; every part has its own style. Which kinds of event appear is set once for the whole site under Property Data.
Market Pulse, Neighborhood Profile and Year over Year
Three elements put live local market figures on any page. Market Pulse shows the figures you pick — median sale price, days on market, months of supply and more — as tiles or a list, with arrows for which way each moved. Neighborhood Profile describes a place: what homes sell for, what is for sale now, price per square foot and typical lot size. Year over Year compares closed sales in the last 30 days, 90 days, 6 months or 12 months with the same period a year earlier.
On a listing page each uses the listing’s own city or ZIP code; anywhere else you choose the area. Write {place} in a title to show the area’s name. The figures load just after the page, a few at a time, so pages stay fast. All three need Market Data, included from the Agent Pro plan up.
