Why on-page content matters
A listing page that shows only the raw MLS feed has little unique text for search engines to index. Two shortcodes add original, compliant content drawn from live local data — never copied from the MLS remarks — giving each page something genuinely unique to rank for.
Market blurb
The [mlsg_listing_market_blurb] shortcode renders a short, factual paragraph about the listing's city — median price, days on market, and months of supply. It states the facts by default; a market-lean verdict is opt-in. Add it to your single-listing template where you want the paragraph to appear.
Area links
The [mlsg_listing_area_links] shortcode outputs contextual links to the city and community the listing belongs to, using theme-native markup with class hooks so you can style it to match your sidebar headings. It falls back to the city archive when no dedicated community page exists.
How to add them
Both are standard shortcodes. Place them in a listing template with do_shortcode(), or drop them into a block or widget on the single-listing layout. The Listing Tools tab shows the exact PHP usage for each.