What is Genie Forms?
Genie Forms is the native form builder inside GenieCRM™. You design custom lead capture forms by drag and drop, and every form is saved as its own reusable unit — placed with the Genie Form widget in Elementor and GenieBuilder, or with a shortcode anywhere else.
What happens on submission
Each form decides what a submission becomes: a lead, or an email to your team only — right for vendors, general questions and community groups, whose messages must arrive but who are not leads. A lead submission runs through the same lead engine as every other MLS Genie™ intake path. A new lead is created — or an existing one is deduplicated by contact details — and the submission details are attached as notes. The lead is added to your pipeline, and depending on the form’s settings it can be enrolled in a drip campaign and tagged with a custom lead source for attribution. A notification email goes to the form’s configured address, and the contact receives a branded confirmation.
Genie Forms vs Form Bridge
Genie Forms builds native forms from scratch. Form Bridge connects forms you already run elsewhere into the same lead engine. Both produce identical, deduplicated GenieCRM™ leads — use whichever fits the page, or both.
