Estatik pricing, explained plainly
What Estatik really costs — the free core, the Pro licence, and the ~$649 Premium tier for MLS — and what that does and does not include next to MLS Genie™ managed platform pricing.
A low-cost listings-plugin licence vs a managed platform that includes MLS, CRM, marketing, and support — MLS Genie™ from $195/mo. Compare what each price actually buys.
In short: Estatik is licence-priced — a free core, Pro around $89/yr, and Premium around $649 one-time (which is where RETS/RESO MLS import lives). That is economical for displaying listings, but CRM depth, lead generation, marketing, and support are not included. MLS Genie™ is a managed platform from $195/mo (Agent $495, Agent Pro $795, Team $1,695) that includes the MLS, IDX site, CRM, marketing, portal, and done-for-you support. This page breaks down what each price actually buys.
MLS Genie™ leads Estatik leads Comparable Coming soon
| What matters | MLS Genie™The platform you own | EstatikWordPress listings plugin |
|---|---|---|
| What it is | ||
| Product type | Leads A full real estate platform: MLS/IDX engine, IDX website, CRM, lead capture, marketing, and client portal — on the WordPress site you own |
A WordPress listings plugin for displaying and managing properties, with optional MLS import in its top tier |
| Where it runs Comparable |
A plugin on the WordPress site you own — your domain, hosting, and theme | A plugin on your own WordPress site too — both are self-hosted |
| Best fit | Agents, teams, and brokerages that want a complete owned platform, not just a listings display | Leads Small-to-mid agencies that mainly need attractive property listings on their site |
| Setup model | Leads We build and maintain your MLS feed; optional $495 onboarding adds MLS licensing help, your Google connection and guided setup |
Self-setup; MLS import is configured by you and available only on the Premium tier |
| MLS, search & SEO | ||
| MLS import engine | Leads GenieScout Engine — 15-minute IDX-grade sync, geo-validation, and county-parcel address correction, with more than one MLS feed supported |
RETS and RESO Web API import on the Premium tier; board compatibility varies and should be confirmed first |
| IDX website & search | Branded IDX website with half-map search, address suggestions as visitors type, draw search (polygon or radius), and voice search | Leads Property listings with AJAX map search, saved searches, and wishlists |
| Listing & area SEO | Leads Per-listing, city, and area meta plus Schema.org structured data, on your own domain |
Basic listing pages; SEO is largely left to your theme and other plugins |
| Instant indexing | Leads Site Indexing — new and updated URLs submitted to search engines on import |
Not advertised |
| Address accuracy | Leads Address Validation — listings checked and corrected against county parcel records |
Not advertised |
| Stale listing detection | Leads Finds listings the MLS never closed — pending for months, still showing an asking price nobody can buy at — and offers to contact the listing agent |
Not offered |
| Area & community pages | Leads Built-in city and area landing pages that compound SEO over time |
Not advertised |
| CRM, leads & AI | ||
| CRM & pipeline | Leads GenieCRM™ — leads, kanban pipeline with deals, tasks, notes, contacts, drip, and channel attribution built in |
Basic leads management; deeper CRM relies on a HubSpot integration (Pro/Premium) |
| Lead capture | Form Bridge™ forms with CRM routing, plus request-info and valuation capture | Leads Request-info widget and enquiry forms on listings |
| Lead scoring | Leads Built-in lead scoring with Hot-lead detection |
Not advertised |
| Lead source tracking | Leads Automatic UTM capture and channel attribution across every intake path |
Not advertised |
| Referral partner tracking | Leads Contacts directory for referring agents, lenders, title and vendors — Referred by on every lead, and every lead a partner has sent on their page |
Not advertised |
| AI assistant | Leads Genie Chat AI website chat with lead capture, plus the Ask Genie assistant in the CRM |
Not advertised |
| Task management | Leads Built-in tasks with reminders, list and calendar views, tied to leads |
Not advertised |
| Custom client alerts | Saved-search and listing alerts tailored per client and tied to the CRM | Leads Saved searches with instant update emails to registered users |
| Team chat | Leads Team Chat — built-in internal messaging for your team (Team tier) |
Not advertised |
| CRM integration | Native, all-in-one — no third-party CRM required | Leads HubSpot CRM integration available (Pro & Premium) |
| CMA & marketing | ||
| CMA / pre-listing | Leads GenieCMA™ — full pre-listing package builder |
Not advertised |
| Social & marketing | Leads GenieSocial™ — organic post scheduling plus review campaigns |
Social sharing buttons on listings (Facebook, Twitter, LinkedIn) |
| Review management | Leads Reputation Manager — Google & Facebook reviews with native replies, AI drafts, and an opt-in Auto-Responder |
Not advertised |
| Market reports | Leads Market Data Library — SEO- and AI-optimized market statistics and reports |
Not advertised |
| Commission management | Leads Commission Manager — automated splits and waterfalls |
Not advertised |
| PDF brochures Comparable |
Listing and CMA output for print and share | PDF brochure generation for listings |
| Site tools & content | ||
| Page builder support | Works alongside Elementor and the WordPress block editor | Leads Strong Elementor integration and a custom Fields Builder |
| Shortcodes & widgets Comparable |
Embed listings, property history, and modules anywhere with shortcodes | Shortcodes and widgets for listings, search, sliders, and agents |
| Custom fields | Structured MLS fields plus custom fields across the platform | Leads Fields Builder for unlimited custom fields of any type |
| Property history timeline | Leads Per-listing event timeline — listed, price changes, pending, closed, photos updated |
Price history functionality (Pro & Premium) |
| Import / export | Leads MLS-driven, kept in sync automatically |
CSV import/export via WP All Import; manual listings |
| Multilingual | Standard WordPress multilingual support | Leads WPML, Polylang, and Loco Translate supported |
| Client experience & mobile | ||
| Client portal | Leads GeniePortal™ — every lead gets a private portal: dashboard, saved searches, favorites, alerts, and private chat with their agent, synced to GenieCRM™ |
Front-end listing management and user wishlists |
| Branded mobile app | Leads Genie PWA™ — installable, branded web app with push alerts; no native iOS or Android app |
Not advertised |
| Boundary map overlays | Leads GenieLayers™ — neighborhood, school, and custom boundary overlays |
Not advertised |
| Voice search | Leads Natural-language voice listing search |
Not advertised |
| Photo & video galleries Comparable |
Listing galleries with media handling | Photo galleries and video (YouTube, Vimeo) |
| Ownership & support | ||
| You own the site & data Comparable |
Yes — site, content, SEO, and every record are yours | Yes — self-hosted, so your listings and data are yours too |
| Exclusive territory | Leads ZIP-exclusive SEO & marketing with Managed service contracts |
Not advertised |
| Onboarding & support | Leads Done-for-you onboarding and direct support |
WordPress.org forum on the free tier; paid support windows on Pro/Premium |
| Model | Managed, done-for-you platform you own | Leads Self-managed DIY listings plugin |
| Pricing & trial | ||
| Starting price | Starter tier from $195/mo · Agent from $495/mo · Agent Pro from $795/mo · Team from $1,695/mo · brokerage white-label builds quoted | Leads Free core · Pro ~$89/yr · Premium ~$649 one-time (adds MLS import) |
| MLS included | Leads MLS import and full IDX included in every plan |
MLS import only on the ~$649 Premium tier |
| What you get for it | Leads A complete managed platform — MLS, IDX, CRM, marketing, portal, and support |
A listings-display plugin; CRM, marketing, and lead-gen are not included |
| Free trial | No free trial — a live walkthrough first, then a monthly plan with no long-term contract | Leads Free core version available to start |
The engine is rented either way — you decide what you keep.
With a hosted platform you rent the finished site. With MLS Genie™ the same platform runs on a WordPress site you own — so the website, the SEO equity, and every lead and contact record stay yours. Rent the engine, keep the car.
How Estatik pricing works
Estatik is licence-priced in three steps: a free core for basic listings, a Pro tier around $89/yr that adds features like the Fields Builder, price history, and HubSpot integration, and a Premium tier around $649 as a one-time payment that unlocks RETS and RESO Web API MLS import. There is no monthly platform fee, which makes it economical — the thing to check is that MLS lives only in the top tier, and that its board compatibility varies by market.
What the price does not include
The licence buys a listings-display plugin, not a platform. A real CRM, lead scoring, channel attribution, drip marketing, market reports, a client portal, and done-for-you setup are not part of it — the CRM side depends on wiring up HubSpot yourself, and support on the free tier is the WordPress.org forum. None of that is a knock on Estatik; it is simply a different scope. But when you compare prices, compare what each one actually includes.
The licence buys a listings-display plugin, not a platform.
Total cost of the stack
Look past the licence line to the real total. To match a platform with Estatik you typically add a CRM (e.g. HubSpot, which has its own cost as you scale), extra plugins for marketing and SEO, and your own time configuring and maintaining them. The ~$649 Premium licence is only the MLS piece; the working stack around it — and the hours to run it — is the true cost. MLS Genie™ folds all of that into one managed subscription.
Look past the licence line to the real total.
MLS Genie™ pricing, plainly
MLS Genie™ is a managed platform: Starter from $195/mo, Agent from $495/mo, Agent Pro from $795/mo, Team from $1,695/mo, brokerage white-label builds quoted — flat tier pricing (Team includes 15 agents), MLS and IDX on every plan, a $495 onboarding, and full-service design and management available on top. One subscription covers the MLS, the website, the CRM, marketing, the portal, and support.
The value case
If displaying listings is all you need, Estatik’s licence is hard to beat on price. If you need the MLS, a real CRM, lead generation, marketing, and a client portal working together — and set up for you — a managed platform costs more per month but replaces a stack of plugins, a separate CRM, and the hours to run them. Compare the total, not the licence.
Compare what each price includes — not just the number.The value case
What Estatik pricing gets you
- Affordable and approachable — a free core, an inexpensive Pro tier, and a one-time Premium licence for MLS, with no monthly platform fee.
- Clean, modern listing design with strong Elementor integration and a flexible custom Fields Builder.
- Good fit for small-to-mid agencies that mainly need to display and manage property listings, with optional HubSpot CRM and multilingual support.
What the licence does not include
- It is a listings-display plugin, not a platform — no built-in CRM depth, lead scoring, marketing, market reports, client portal, or done-for-you service.
- MLS import is limited to the ~$649 Premium tier and board compatibility varies, so it must be confirmed before buying.
- CRM and lead-generation capability largely depend on adding and configuring HubSpot and other plugins yourself.
Why we built it this way
Three things we left out on purpose — and what you get instead.
No forced sign-up
Buyers can see the same listings free on Zillow, Redfin and Realtor.com, so a login wall sends them there. Your listings stay open, and saved searches, alerts and the client portal earn the sign-up instead.
No dialer
Agents told us they don’t want dialers, and auto-dialers tend to get numbers flagged “Spam Likely.” You call from your own phone, with tap-to-call on every lead.
Private portal chat, not texting threads
Agent and client talk in private chat between GenieCRM™ and the client’s portal — kept with you, without the consent and recording risks of texting. Clients get a push or email nudge when a message is waiting.
See it on a site you own.
Book a live walkthrough, or explore pricing. Full-service design and management available.
Estatik pricing – common questions
How much does Estatik cost?
Estatik has a free core version, a Pro tier around $89/yr, and a Premium tier around $649 as a one-time payment, which is where RETS/RESO MLS import is included. Pricing may change and MLS board compatibility varies, so confirm both with the vendor. MLS Genie™ is a managed platform from $195/mo.
Is Estatik cheaper than MLS Genie?
On the licence line, yes — Estatik is a low one-time or annual cost. But they are different products: Estatik is a listings plugin, while MLS Genie™ is a managed platform that includes MLS on every plan, a native CRM, lead scoring, marketing, a client portal, and done-for-you setup. The right comparison is what each price includes, not the number alone.
Does Estatik’s price include MLS and a CRM?
MLS import is included only on the ~$649 Premium tier, and its board compatibility varies. A full CRM is not built in — Estatik offers basic leads management and a HubSpot integration you set up yourself. MLS Genie™ includes MLS on every plan and GenieCRM™ natively.
Is MLS Genie the same as Estatik?
No. MLS Genie™ and Estatik are separate, unaffiliated products from different companies. Both are self-hosted WordPress plugins, but Estatik is a listings-display plugin, while MLS Genie™ is a full platform — MLS/IDX engine, IDX website, CRM, lead generation, marketing, and client portal.
What is the core difference between MLS Genie and Estatik?
Scope. Estatik is built to display and manage property listings on your WordPress site, with MLS import available in its top tier. MLS Genie™ is a complete real estate operating platform — it imports the MLS, builds an SEO-ready IDX website, and adds a CRM, lead scoring, marketing, market reports, and a client portal on top. Estatik shows listings; MLS Genie™ runs the whole business.
Does Estatik include a CRM?
Only lightly. Estatik has basic leads management and integrates with HubSpot (on Pro and Premium) if you want a fuller CRM. MLS Genie™ includes GenieCRM™ natively — pipeline, tasks, drip campaigns, lead scoring, and channel attribution — with no third-party CRM required.
How does MLS import compare?
Estatik offers RETS and RESO Web API import on its Premium (~$649 one-time) tier, and its board compatibility varies, so you should confirm your MLS is supported first. MLS Genie™ includes the GenieScout Engine on every plan — 15-minute IDX-grade sync, geo-validation, cross-MLS dedupe, and county-parcel address correction.
Is MLS Genie more expensive than Estatik?
Yes — because they are different kinds of product. Estatik is a plugin licence (free core, ~$89/yr Pro, ~$649 one-time Premium). MLS Genie™ is a managed platform and service, from $195/mo, that includes the MLS, IDX site, CRM, marketing, and support Estatik does not. You are comparing a listings plugin to a full done-for-you platform.
Can Estatik generate and manage leads like MLS Genie?
Not to the same degree. Estatik captures enquiries through request-info widgets and forms and can pass them to HubSpot. MLS Genie™ captures leads across every intake path, scores them with Hot-lead detection, attributes them by channel, and works them through GenieCRM™ with tasks, drip, and a client portal.
Which one should I choose?
If you mainly need attractive property listings on a WordPress site and will handle CRM and marketing yourself (or via HubSpot), Estatik is a capable, affordable plugin. If you want a complete, done-for-you platform — MLS/IDX, an SEO-ready website, CRM, lead generation, marketing, and a client portal, all managed for you — MLS Genie™ is built for that.
Methodology & sourcing
How we compare: MLS Genie™ details are our own current product facts and published plan prices. Estatik details are drawn from that company’s public materials (estatik.net and its WordPress.org listing) and reputable third-party reviews as of July 2026; Estatik pricing (free core, ~$89/yr Pro, ~$649 one-time Premium) may change and should be confirmed with the vendor, and MLS board compatibility varies by market. “Not advertised” means a capability is not listed in their public materials, not that it is necessarily unavailable. This page is published by MLS Genie™, a competing product; we describe our own platform plainly and do not use star ratings or aggregate review scores. Always verify current features and pricing directly with each vendor before deciding.
How we compare: MLS Genie™ details are our own current product facts and published plan prices. Estatik details are drawn from that company’s public materials (estatik.net and its WordPress.org listing) and reputable third-party reviews as of July 2026; Estatik pricing (free core, ~$89/yr Pro, ~$649 one-time Premium) may change and should be confirmed with the vendor, and MLS board compatibility varies by market. “Not advertised” means a capability is not listed in their public materials, not that it is necessarily unavailable. This page is published by MLS Genie™, a competing product; we describe our own platform plainly and do not use star ratings or aggregate review scores. Always verify current features and pricing directly with each vendor before deciding.
