MLS Genie™ vs Estatik
Both are self-hosted WordPress plugins — but they do different jobs. Estatik displays and manages property listings. MLS Genie™ runs the whole business: MLS import, an SEO-ready IDX website, a CRM, lead generation, marketing, and a client portal, done for you.
A WordPress listings plugin vs a complete, done-for-you real estate platform. If you want MLS, IDX, CRM, lead-gen, and marketing working together on a site you own, MLS Genie™ is built for that.
In short: MLS Genie™ and Estatik are separate, unaffiliated products, and both run on a WordPress site you own — but they are different kinds of tool. Estatik is a listings plugin: a free core, an inexpensive Pro tier, and a ~$649 one-time Premium tier that adds RETS/RESO MLS import, focused on displaying and managing properties. MLS Genie™ is a complete, done-for-you platform: it imports the MLS with the GenieScout Engine, builds an SEO-ready IDX website, and layers on GenieCRM™, lead scoring, marketing, market reports, and GeniePortal™. If you are comparing MLS Genie vs Estatik, or looking for an Estatik alternative with a real CRM and lead engine, the core difference is scope — a listings plugin versus a full platform.
MLS Genie™ leads Estatik leads Comparable Coming soon
| What matters | MLS Genie™The platform you own | EstatikWordPress listings plugin |
|---|---|---|
| What it is | ||
| Product type | Leads A full real estate platform: MLS/IDX engine, IDX website, CRM, lead capture, marketing, and client portal — on the WordPress site you own |
A WordPress listings plugin for displaying and managing properties, with optional MLS import in its top tier |
| Where it runs Comparable |
A plugin on the WordPress site you own — your domain, hosting, and theme | A plugin on your own WordPress site too — both are self-hosted |
| Best fit | Agents, teams, and brokerages that want a complete owned platform, not just a listings display | Leads Small-to-mid agencies that mainly need attractive property listings on their site |
| Setup model | Leads We build and maintain your MLS feed; optional $495 onboarding adds MLS licensing help, your Google connection and guided setup |
Self-setup; MLS import is configured by you and available only on the Premium tier |
| MLS, search & SEO | ||
| MLS import engine | Leads GenieScout Engine — 15-minute IDX-grade sync, geo-validation, and county-parcel address correction, with more than one MLS feed supported |
RETS and RESO Web API import on the Premium tier; board compatibility varies and should be confirmed first |
| IDX website & search | Branded IDX website with half-map search, address suggestions as visitors type, draw search (polygon or radius), and voice search | Leads Property listings with AJAX map search, saved searches, and wishlists |
| Listing & area SEO | Leads Per-listing, city, and area meta plus Schema.org structured data, on your own domain |
Basic listing pages; SEO is largely left to your theme and other plugins |
| Instant indexing | Leads Site Indexing — new and updated URLs submitted to search engines on import |
Not advertised |
| Address accuracy | Leads Address Validation — listings checked and corrected against county parcel records |
Not advertised |
| Stale listing detection | Leads Finds listings the MLS never closed — pending for months, still showing an asking price nobody can buy at — and offers to contact the listing agent |
Not offered |
| Area & community pages | Leads Built-in city and area landing pages that compound SEO over time |
Not advertised |
| CRM, leads & AI | ||
| CRM & pipeline | Leads GenieCRM™ — leads, kanban pipeline with deals, tasks, notes, contacts, drip, and channel attribution built in |
Basic leads management; deeper CRM relies on a HubSpot integration (Pro/Premium) |
| Lead capture | Form Bridge™ forms with CRM routing, plus request-info and valuation capture | Leads Request-info widget and enquiry forms on listings |
| Lead scoring | Leads Built-in lead scoring with Hot-lead detection |
Not advertised |
| Lead source tracking | Leads Automatic UTM capture and channel attribution across every intake path |
Not advertised |
| Referral partner tracking | Leads Contacts directory for referring agents, lenders, title and vendors — Referred by on every lead, and every lead a partner has sent on their page |
Not advertised |
| AI assistant | Leads Genie Chat AI website chat with lead capture, plus the Ask Genie assistant in the CRM |
Not advertised |
| Task management | Leads Built-in tasks with reminders, list and calendar views, tied to leads |
Not advertised |
| Custom client alerts | Saved-search and listing alerts tailored per client and tied to the CRM | Leads Saved searches with instant update emails to registered users |
| Team chat | Leads Team Chat — built-in internal messaging for your team (Team tier) |
Not advertised |
| CRM integration | Native, all-in-one — no third-party CRM required | Leads HubSpot CRM integration available (Pro & Premium) |
| CMA & marketing | ||
| CMA / pre-listing | Leads GenieCMA™ — full pre-listing package builder |
Not advertised |
| Social & marketing | Leads GenieSocial™ — organic post scheduling plus review campaigns |
Social sharing buttons on listings (Facebook, Twitter, LinkedIn) |
| Review management | Leads Reputation Manager — Google & Facebook reviews with native replies, AI drafts, and an opt-in Auto-Responder |
Not advertised |
| Market reports | Leads Market Data Library — SEO- and AI-optimized market statistics and reports |
Not advertised |
| Commission management | Leads Commission Manager — automated splits and waterfalls |
Not advertised |
| PDF brochures Comparable |
Listing and CMA output for print and share | PDF brochure generation for listings |
| Site tools & content | ||
| Page builder support | Works alongside Elementor and the WordPress block editor | Leads Strong Elementor integration and a custom Fields Builder |
| Shortcodes & widgets Comparable |
Embed listings, property history, and modules anywhere with shortcodes | Shortcodes and widgets for listings, search, sliders, and agents |
| Custom fields | Structured MLS fields plus custom fields across the platform | Leads Fields Builder for unlimited custom fields of any type |
| Property history timeline | Leads Per-listing event timeline — listed, price changes, pending, closed, photos updated |
Price history functionality (Pro & Premium) |
| Import / export | Leads MLS-driven, kept in sync automatically |
CSV import/export via WP All Import; manual listings |
| Multilingual | Standard WordPress multilingual support | Leads WPML, Polylang, and Loco Translate supported |
| Client experience & mobile | ||
| Client portal | Leads GeniePortal™ — every lead gets a private portal: dashboard, saved searches, favorites, alerts, and private chat with their agent, synced to GenieCRM™ |
Front-end listing management and user wishlists |
| Branded mobile app | Leads Genie PWA™ — installable, branded web app with push alerts; no native iOS or Android app |
Not advertised |
| Boundary map overlays | Leads GenieLayers™ — neighborhood, school, and custom boundary overlays |
Not advertised |
| Voice search | Leads Natural-language voice listing search |
Not advertised |
| Photo & video galleries Comparable |
Listing galleries with media handling | Photo galleries and video (YouTube, Vimeo) |
| Ownership & support | ||
| You own the site & data Comparable |
Yes — site, content, SEO, and every record are yours | Yes — self-hosted, so your listings and data are yours too |
| Exclusive territory | Leads ZIP-exclusive SEO & marketing with Managed service contracts |
Not advertised |
| Onboarding & support | Leads Done-for-you onboarding and direct support |
WordPress.org forum on the free tier; paid support windows on Pro/Premium |
| Model | Managed, done-for-you platform you own | Leads Self-managed DIY listings plugin |
| Pricing & trial | ||
| Starting price | Starter tier from $195/mo · Agent from $495/mo · Agent Pro from $795/mo · Team from $1,695/mo · brokerage white-label builds quoted | Leads Free core · Pro ~$89/yr · Premium ~$649 one-time (adds MLS import) |
| MLS included | Leads MLS import and full IDX included in every plan |
MLS import only on the ~$649 Premium tier |
| What you get for it | Leads A complete managed platform — MLS, IDX, CRM, marketing, portal, and support |
A listings-display plugin; CRM, marketing, and lead-gen are not included |
| Free trial | No free trial — a live walkthrough first, then a monthly plan with no long-term contract | Leads Free core version available to start |
The engine is rented either way — you decide what you keep.
With a hosted platform you rent the finished site. With MLS Genie™ the same platform runs on a WordPress site you own — so the website, the SEO equity, and every lead and contact record stay yours. Rent the engine, keep the car.
Scope: a listings plugin vs a full platform
This is the whole decision. Estatik is built to display and manage property listings on your WordPress site — do that well, and its job is done. MLS Genie™ is built to run the business around those listings: it imports the MLS, builds an SEO-ready IDX website, and adds a CRM, lead scoring, drip marketing, market reports, and a client portal on top. Both live on a site you own, so ownership is not the dividing line here — scope is. One shows properties; the other operates the pipeline that turns them into closed deals.
Estatik shows your listings. MLS Genie™ runs your business.The MLS Genie™ difference
MLS, IDX & SEO
Estatik offers MLS import through RETS and RESO Web API — but only on its ~$649 one-time Premium tier, and its board compatibility varies, so you confirm your MLS is supported before buying. Its listing pages are clean, with AJAX map search and saved searches, but SEO is largely left to your theme and other plugins. MLS Genie™ includes the GenieScout Engine on every plan — 15-minute IDX-grade sync, geo-validation, and county-parcel address correction, with more than one MLS feed supported — and every listing, city, and area page ships with its own meta and Schema.org data, with new URLs pushed to search engines on import. One shows the listings; the other turns them into a compounding SEO asset.
CRM, leads & follow-up
Here the gap is widest. Estatik captures enquiries through request-info widgets and forms, and can hand them to HubSpot if you set that integration up — but the CRM depth lives in HubSpot, not Estatik. MLS Genie™ includes GenieCRM™ natively: leads, pipeline, tasks, drip campaigns, lead scoring with Hot-lead detection, and automatic channel attribution across every intake path — no third-party CRM to bolt on. If following up, scoring, and working leads matters, that is the difference between a form and a system.
Marketing, CMA & client experience
Estatik focuses on the listing itself — galleries, PDF brochures, social-share buttons, saved searches. MLS Genie™ adds the surrounding toolkit: GenieCMA™ pre-listing packages, GenieSocial™ scheduling and review campaigns, a Market Data Library, GenieLayers™ boundary overlays, a branded Genie PWA™, and GeniePortal™ client portals for every lead, synced to the CRM. These are the tools that win listings and keep clients engaged after the search.
Estatik focuses on the listing itself — galleries, PDF brochures, social-share buttons, saved searches.
Setup & support
Estatik is DIY: you install it, configure the fields and (on Premium) the MLS import yourself, and lean on the WordPress.org forum or paid support windows. MLS Genie™ is done-for-you: we connect your MLS feed, bring your branding across, import your contacts, and stand up your IDX website and area pages, with direct support. If you want a self-managed plugin, Estatik fits; if you want the platform handed to you working, that is MLS Genie™.
Estatik is DIY: you install it, configure the fields and (on Premium) the MLS import yourself, and lean on the WordPress.org forum or paid support windows.
Price & value
They are priced as different things. Estatik is a plugin licence — free core, ~$89/yr Pro, ~$649 one-time Premium for MLS — with no monthly platform fee, which is genuinely economical if a listings display is all you need. MLS Genie™ is a managed platform from $195/mo (Agent from $495, Agent Pro from $795, Team from $1,695) that includes the MLS, IDX site, CRM, marketing, portal, and support Estatik does not. The right question is not which is cheaper, but whether you need a listings plugin or a platform.
Where Estatik is a good fit
- Affordable and approachable — a free core, an inexpensive Pro tier, and a one-time Premium licence for MLS, with no monthly platform fee.
- Clean, modern listing design with strong Elementor integration and a flexible custom Fields Builder.
- Good fit for small-to-mid agencies that mainly need to display and manage property listings, with optional HubSpot CRM and multilingual support.
Where a listings plugin runs out of room
- It is a listings-display plugin, not a platform — no built-in CRM depth, lead scoring, marketing, market reports, client portal, or done-for-you service.
- MLS import is limited to the ~$649 Premium tier and board compatibility varies, so it must be confirmed before buying.
- CRM and lead-generation capability largely depend on adding and configuring HubSpot and other plugins yourself.
Why we built it this way
Three things we left out on purpose — and what you get instead.
No forced sign-up
Buyers can see the same listings free on Zillow, Redfin and Realtor.com, so a login wall sends them there. Your listings stay open, and saved searches, alerts and the client portal earn the sign-up instead.
No dialer
Agents told us they don’t want dialers, and auto-dialers tend to get numbers flagged “Spam Likely.” You call from your own phone, with tap-to-call on every lead.
Private portal chat, not texting threads
Agent and client talk in private chat between GenieCRM™ and the client’s portal — kept with you, without the consent and recording risks of texting. Clients get a push or email nudge when a message is waiting.
See it on a site you own.
Book a live walkthrough, or explore pricing. Full-service design and management available.
MLS Genie™ vs Estatik — common questions
Is MLS Genie the same as Estatik?
No. MLS Genie™ and Estatik are separate, unaffiliated products from different companies. Both are self-hosted WordPress plugins, but Estatik is a listings-display plugin, while MLS Genie™ is a full platform — MLS/IDX engine, IDX website, CRM, lead generation, marketing, and client portal.
What is the core difference between MLS Genie and Estatik?
Scope. Estatik is built to display and manage property listings on your WordPress site, with MLS import available in its top tier. MLS Genie™ is a complete real estate operating platform — it imports the MLS, builds an SEO-ready IDX website, and adds a CRM, lead scoring, marketing, market reports, and a client portal on top. Estatik shows listings; MLS Genie™ runs the whole business.
Does Estatik include a CRM?
Only lightly. Estatik has basic leads management and integrates with HubSpot (on Pro and Premium) if you want a fuller CRM. MLS Genie™ includes GenieCRM™ natively — pipeline, tasks, drip campaigns, lead scoring, and channel attribution — with no third-party CRM required.
How does MLS import compare?
Estatik offers RETS and RESO Web API import on its Premium (~$649 one-time) tier, and its board compatibility varies, so you should confirm your MLS is supported first. MLS Genie™ includes the GenieScout Engine on every plan — 15-minute IDX-grade sync, geo-validation, cross-MLS dedupe, and county-parcel address correction.
Is MLS Genie more expensive than Estatik?
Yes — because they are different kinds of product. Estatik is a plugin licence (free core, ~$89/yr Pro, ~$649 one-time Premium). MLS Genie™ is a managed platform and service, from $195/mo, that includes the MLS, IDX site, CRM, marketing, and support Estatik does not. You are comparing a listings plugin to a full done-for-you platform.
Can Estatik generate and manage leads like MLS Genie?
Not to the same degree. Estatik captures enquiries through request-info widgets and forms and can pass them to HubSpot. MLS Genie™ captures leads across every intake path, scores them with Hot-lead detection, attributes them by channel, and works them through GenieCRM™ with tasks, drip, and a client portal.
Which one should I choose?
If you mainly need attractive property listings on a WordPress site and will handle CRM and marketing yourself (or via HubSpot), Estatik is a capable, affordable plugin. If you want a complete, done-for-you platform — MLS/IDX, an SEO-ready website, CRM, lead generation, marketing, and a client portal, all managed for you — MLS Genie™ is built for that.
Methodology & sourcing
How we compare: MLS Genie™ details are our own current product facts and published plan prices. Estatik details are drawn from that company’s public materials (estatik.net and its WordPress.org listing) and reputable third-party reviews as of July 2026; Estatik pricing (free core, ~$89/yr Pro, ~$649 one-time Premium) may change and should be confirmed with the vendor, and MLS board compatibility varies by market. “Not advertised” means a capability is not listed in their public materials, not that it is necessarily unavailable. This page is published by MLS Genie™, a competing product; we describe our own platform plainly and do not use star ratings or aggregate review scores. Always verify current features and pricing directly with each vendor before deciding.
Comparison based on publicly available information as of July 2026. Details for Estatik reflect that company’s published materials and third-party reviews and may change; Estatik pricing (free core, ~$89/yr Pro, ~$649 one-time Premium) and MLS board compatibility should be confirmed with the vendor. “Not advertised” means a capability is not listed in their public materials, not that it is necessarily unavailable. Please verify current features and pricing directly with each vendor before deciding. Estatik and other product names are trademarks of their respective owners; MLS Genie™ is a separate product and is not affiliated with, endorsed by, or related to them.
