Part of the MLS Genie™ platform

Connect any platform,
capture every lead.

Web Hooks give you a simple inbound endpoint that turns lead data from any external platform into a CRM lead. Point a lead source at your endpoint URL, secure it with an optional shared secret, and watch every delivery land in the log with the lead it created.

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What's included

Web Hooks — what it does

Inbound Endpoints

Give any external platform a URL to post leads to, and they flow straight into your CRM.

Connect

Standard Fields

Name, email, phone, message, source, type, and budget are accepted out of the box.

Fields

Shared-Secret Security

Require a secret header so only trusted sources can post to your endpoint.

Secure

Delivery Log

Every call is logged with timestamp, endpoint, status, and the lead it created.

Audit

Configurable

Set custom endpoint slugs, toggle the secret requirement, and turn payload logging on or off.

Control

Simple Admin UI

Manage everything from Overview, Endpoints, and Logs tabs in WP Admin.

Manage
FAQ

Web Hooks questions answered

What are Web Hooks for?

Receiving lead data from external CRMs and lead platforms. You give a lead source your endpoint URL, and incoming submissions become CRM leads automatically.

What data can an endpoint accept?

Standard lead fields including first and last name, email, phone or mobile, message, source, type, and budget.

How is an endpoint secured?

You can require a shared secret sent in a request header, and you control the endpoint slug. Both are configurable per endpoint.

Can I see what came in?

Yes. The delivery log records each call with a timestamp, the endpoint, the status, and the ID of the lead that was created, with optional payload logging.

We replaced BoomTown and three other tools the week we went live. The MLS sync alone saved us four hours a day. Our agents were in the CRM on day one — there was nothing to learn.

TR
Taylor R. Team Lead · 12-agent residential team

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