Follow-up that
runs itself.
Move a lead into a pipeline stage and the right email sequence starts on its own. Build each email with a visual builder — greeting, text, a call-to-action button, a listings block, a market report link, and your signature — then let it run while you work the phones.
Drip Campaigns — what it does
Stage-Triggered
Sequences fire off pipeline stage, so the right message reaches a lead at the right moment without you remembering to send it.
Visual Builder
Assemble each email from blocks — text, CTA button, listings, market report link, signature, dividers.
Immediate + Scheduled
Day-0 emails send right away; later steps go out on schedule so the cadence feels natural.
Merge Tokens
Personalize with tokens like lead and agent name, so an automated sequence still reads one-to-one.
Listings & Reports
Drop a live listings block or a market report link straight into the email — real value, not just a check-in.
Unsubscribe-Safe
Mandatory unsubscribe, automatic opt-out handling, and a pipeline warning keep your sends compliant.
Drip Campaigns questions answered
How does a campaign start?
By pipeline stage. When a lead enters a stage you have wired to a campaign, the sequence begins automatically — the first email goes out immediately and later steps follow on schedule.
What can each email contain?
The builder supports a subject, greeting, body text, a call-to-action button, a listings block, a market report link, your agent or team signature, and dividers. Merge tokens personalize each send.
Can I personalize the emails?
Yes. Tokens like the lead's name and your name are merged into each email automatically, so a sequence reads personally even though it runs on its own.
How is unsubscribe handled?
Every email carries an unsubscribe link, opted-out leads are excluded from future sends, and the pipeline warns you before you move an unsubscribed lead into a campaign stage.
