Lead Attribution & Privacy
Where every lead came from — paid keyword, organic search, social app, or referrer-stripped. Privacy-resilient capture that works when analytics blockers don't.
- 01 How lead attribution works The architecture of MLS Genie's lead attribution — what we capture, where it comes from, and why it works when Google Analytics doesn't.
- 02 Source resolution — five tiers Every lead's source label is derived through a five-tier hierarchy. The lead profile tells you which tier won and how confident to be.
- 03 Search Intent on the lead profile What the visitor was actually searching for — pulled from utm_term, parsed from the search-engine referrer, or inferred from the landing page.
- 04 Privacy-Conscious Visitors explained When a visitor's browser blocks Google Analytics, their lead profile gets a "Privacy-Conscious Visitor" indicator. Here's what it means and what we still know about them.
- 05 Tracked Pages — surface key-page visits Pick non-property pages — Free Home Valuation, Schedule Tour, Contact — to track in the visitor timeline and trigger real-time agent alerts.
- 06 Visitor Journey timeline The chronological story of a visitor's touches, page views, and form submission — woven into a single timeline on the lead profile.
