Mapping form fields to lead fields

How to map your form fields to the correct GenieCRM™ lead fields.

Opening the field mapper

Go to Settings → Form Bridge and click the configure icon next to any connected form. The field mapper shows a list of your form's fields on the left and the available GenieCRM™ lead fields on the right.

Auto-detect

Click Auto-detect Fields to let Form Bridge attempt to match your form fields automatically based on field labels. It recognizes common labels like "First Name", "Email Address", "Phone Number", and "Message". Review the suggestions before saving.

Manual mapping

For each form field, select the corresponding lead field from the dropdown. Fields that do not have a matching lead field can be mapped to a custom note field — they will appear in the lead's notes section.

Required fields

A valid email address must be mapped for Form Bridge to create a lead record. Submissions without a mapped email address are skipped and recorded in the Send Log as "skipped — no email". Phone number is recommended but not required.

My team recently switched from CINC Pro to MLS Genie and I absolutely love it! MLS Genie is so much easier to use and less confusing!

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Destiney Roxburgh Local Lake Arrowhead REALTOR® at KW Lake Arrowhead · Team Rahill Real Estate

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