What it does
The Search Intent row on the lead profile surfaces the strongest available signal of what the visitor was looking for when they came to your site. It sits in the Tracking & Attribution section and renders only when one of three signals can be resolved.
The three tiers
Tier 1 — Paid search (highest confidence)
If the marketing link carried a utm_term parameter, that exact keyword is shown. Example: "big bear realtors" · Paid search · Google Ads. The advertiser told us what keyword they bid on — there's no inference here.
Tier 2 — Organic search (medium confidence)
Some search engines still pass the query string through in the referrer URL. MLS Genie™ parses it from DuckDuckGo, Bing, Yahoo, Brave Search, Ecosia, Startpage, Qwant, Yandex, Baidu, AOL, and Kagi. Example: "lake arrowhead realtors" · Organic search · DuckDuckGo.
Google is the major exception. Google removed the query string from organic referrals in 2011 (the "not provided" problem). Even Google's own analytics products show (not provided) for ~99% of organic Google traffic. No CRM on the market — including CINC — can recover this. Google-sourced organic traffic always falls through to Tier 3.
Tier 3 — Inferred from landing page (intent proxy)
When neither paid nor organic query data is available, the visitor's first-touch landing page is the strongest available proxy. We convert the URL slug into a readable phrase. A visitor whose first touch was /lake-arrowhead-real-estate-agents/ shows as "Lake Arrowhead Real Estate Agents" · Inferred from landing page. Strong signal when the landing page is deep and topic-specific.
The row is hidden when the visitor landed on the homepage — no inference can be drawn from /.
Confidence badges
Each Search Intent value carries a small badge identifying which tier produced it: Paid search, Organic search, or Inferred from landing page. The badge includes the engine label where applicable (e.g. Google Ads, DuckDuckGo). Hover over the query to see a tooltip explaining the confidence band.