The best seller leads
already tried to sell.
When a listing expires or is cancelled, that owner still wants to sell — they just need a better agent. MLS Genie™ catches the moment a listing leaves the market and turns it into a seller lead in GenieCRM™ automatically: owner name, mailing address from public records, the full listing history, and compliance guidance built in. No hotsheet cross-referencing. No county-records detective work.
From off-market to on your pipeline — automatically
You do nothing. The engine that keeps your listings current is the same engine that notices when one disappears.
1. The Drop Is Detected
The moment a listing leaves the market, its final status is checked. Expired and Cancelled qualify; closed sales are skipped — those owners aren't sellers anymore.
2. The Owner Is Identified
Owner name and mailing address are pulled from public property records — one lookup per real lead, ready for a mailer or a door knock.
3. The Lead Is Created
A seller lead lands in GenieCRM™ with an unmissable Expired badge, the full listing history on its timeline, and mail-first compliance guidance attached.
Prospecting power, with the guardrails on
Expired prospecting has rules — MLS rules, telemarketing rules, consent rules. This module was designed around them, not despite them.
Mail & Door-Knock First
Every lead arrives ready for a postcard or a doorstep conversation — the channels that are always yours to use. Owner mailing address included.
Optional Contact Lookup
Turn on phone and email lookup and Genie finds the owner's contact details — showing one best callable number when a clean one exists.
Do Not Call, Respected
Every number found is scrubbed against the National Do Not Call Registry before it's saved. Registered numbers are never presented as callable. Ever.
No Consent, No Campaigns
Auto-leads arrive with texting and email marketing blocked. Drip campaigns unlock only when the owner actually opts in — exactly how it should be.
Unmissable Provenance
An amber Expired badge on the lead list and a banner on the lead detail mean you always know this lead's origin — and its rules — at a glance.
Test Run & Feed Check
Simulate the full pipeline on any current listing before going live, and check instantly whether your MLS provides expired and cancelled data to your site.
Off-market data rules vary by MLS. Expired Listing Leads activates per MLS where the required permissions are in place — managed centrally, nothing for you to configure.
Expired Listing Leads questions answered
How are the leads created?
MLS Genie watches your own feed. The moment a listing's status changes to Expired or Cancelled, it creates a seller lead in GenieCRM automatically — with the owner's name and mailing address pulled from public property records, the listing history on the timeline, and a clear Expired badge so you always know where the lead came from.
Can I call or text these leads?
The module is built mail-and-door-knock-first. Optional phone and email lookup can find the owner's contact details, and every number found is checked against the National Do Not Call Registry before anything is saved — registered numbers are never presented as callable. Automated texting and email marketing stay blocked until the owner gives real consent.
Is this allowed by my MLS?
Rules on off-market data vary by MLS, so the feature activates per MLS only where the required permissions are in place — managed centrally by MLS Genie, with nothing for you to configure. A built-in feed status check shows instantly whether your MLS provides expired and cancelled listings to your site.
Can I try it before leads go live?
Yes. Test Run simulates an off-market drop for any current listing and runs the full real pipeline — owner lookup and lead creation — with the result clearly marked as a test lead you can delete in one click.
Which tiers include Expired Listing Leads?
Expired Listing Leads is available as a $99/mo add-on from the Agent tier and is included in the Team tier.
