Your MLS.
On autopilot.
GenieScout™ connects directly to your MLS, imports listings every night, normalises every field, and populates your WordPress site automatically. No manual uploads. No missed listings.
The most complete MLS import engine on WordPress
Six purpose-built systems work together so your listing data is always current, clean, and organised.
Token-based MLS import
Connects to your MLS using secure OAuth tokens. Runs nightly via WP-Cron — no server cron jobs, no FTP, no manual steps.
GeoGenie™ area detection
Automatically assigns listings to the correct area using dominant ZIP-frequency scoring and a 50km centroid safety net. No manual mapping.
Smart Media Filter™
Checks MIME type and URL path before importing each photo. Non-image files, videos, and broken URLs are silently skipped — no junk in your media library.
Self-healing quarantine
Listings that fail validation are quarantined rather than deleted. They're re-evaluated on every subsequent import run and auto-released when they pass.
MLSG Normalizer
Canonical class that normalises taxonomy terms, field values, address formats, and APN slugs across every listing. Prevents duplicates and slug collisions.
Area Manager
Define, repair, and manage your MLS service areas directly from CRM Settings. Bypasses the WordPress taxonomy API for reliable AJAX-context performance.
Nightly imports. Zero maintenance.
GenieScout™ connects directly to your MLS, runs a full field-validated import every night at 2am, and pushes clean listings straight into WordPress. You wake up to a current site — every day.
Every listing assigned to the right area — automatically
GeoGenie™ analyses the ZIP codes within each area, calculates a dominant-frequency score per listing, and assigns it automatically. A 50km centroid safety net catches edge cases when ZIP data is ambiguous.
Clean data in. Clean data out. Always.
Every listing passes through the MLSG Normalizer before it touches your database. Taxonomy terms are canonicalised, addresses are standardised, APN slugs are deduplicated. Anything that fails moves to quarantine — not the trash — and is retried automatically.
Your MLS data is messy.
Ours doesn't have to be.
These are the problems every multi-board agent, team lead, and data-driven broker deals with every day. Most platforms ignore them. MLS Genie solves them.
Listing Deduplication
Pull from two or more AORs and the same property often appears twice — or more. GenieScout™ detects duplicates using APN, address, and listing ID matching, and ensures only one listing wins. Not even Zillow does this reliably.
Area Renaming & Merging
The MLS calls it one thing. Your buyers call it something else. Area Manager lets you rename any area or city to match how your market actually talks — and merge multiple MLS area names into a single clean taxonomy term your site uses consistently.
Terms Manager
Control every taxonomy term across your site from one place. Create, rename, merge, and suppress terms for property type, status, area, and more. Your search filters, area pages, and listing taxonomies all stay consistent without manual cleanup after every import.
Raw MLS Data Normalisation
Raw MLS feeds send values like singlefamilyresidence and ACTIVE_UNDER_CONTRACT. The Normalizer maps every value to clean, human-readable labels before it ever touches your database — so your site displays what buyers actually understand.
Off-Market Monitor
A daily scan checks every listing on your site against the live MLS. Sold, withdrawn, or expired listings are automatically marked off-market. Active listings that return to the market are auto-revived. Your site never shows a sold property as available — without you touching a thing.
Status Manager
Different AORs send different status values for the same concept. Status Manager normalises, routes, and validates every status and property type term across all your boards — detecting invalid slugs, auto-fixing on save, and cleaning up orphaned terms automatically.
"We pull from two AORs and had duplicate listings and broken area names for years. After GenieScout — it just works. Clean data, right areas, one version of each listing. It's the first time our site has felt professional."
Only real photos make it into your media library
MLS feeds sometimes include videos, floor plan files, virtual tour links, and broken URLs alongside property photos. Smart Media Filter™ checks every file's MIME type and URL path before import — silently skipping anything that isn't a real image.
“GenieScout's nightly import is the engine that powers everything. Listings appear on our site automatically — we haven't touched an import manually in months. The normalization alone eliminated three support calls a week.”
GenieScout™ questions answered
Which MLS boards does GenieScout™ support?
GenieScout™ supports over 600 MLS boards across the United States. We verify your board connection during onboarding and handle the setup for you — most boards are live within 24 hours.
How often does the MLS data update?
GenieScout™ runs a full import nightly. New listings, price changes, status updates, and withdrawals are all processed automatically. You can also trigger a manual re-import from the CRM dashboard at any time.
What happens to quarantined listings?
Listings that fail our geo-validation checks are held in quarantine rather than published. They appear in the CRM for your review. Most are auto-released once the system has enough data to confirm their area — or you can release or reject them manually.
Does GenieScout™ import photos?
Yes. Photos are imported and attached to each listing post automatically. Our Smart Media Filter™ excludes non-image files like PDFs and documents so only actual property photos are imported.
Will GenieScout™ work with my existing Houzez or similar theme?
Yes. GenieScout™ imports into WordPress using the standard Houzez property post type and taxonomy structure. It is compatible with Houzez, RealHomes, and most major real estate themes.
What if a listing has incorrect area data?
GeoGenie™ — our area detection engine — validates each listing against a centroid derived from its job siblings or from its own city/ZIP fields. Listings that fall outside expected boundaries are quarantined for review rather than published to your site.