The BoomTown alternative
where you own your data.
If you're leaving BoomTown — or just looking for a better BoomTown alternative — MLS Genie™ replaces everything you use BoomTown for and adds what BoomTown never had. WordPress-native, no per-seat fees, your data stays yours — and your team will actually want to use it.
BoomTown vs MLS Genie™
Every team looking for a BoomTown alternative eventually asks the same question: what do I actually gain? Side by side, the difference is clear — especially on cost, data ownership, and what you can actually customise.
| Feature | BoomTown | MLS Genie™ |
|---|---|---|
| Pricing model | Per-seat + platform fee | Flat monthly — no seat fees |
| Data ownership | BoomTown owns your data | Your data. Your site. Always. |
| WordPress-native | No | Yes — included hosting, data is yours |
| MLS import | Limited / manual | Full live GenieScout™ import |
| Property Intelligence | Not included | Deep property data on every listing |
| Pre-listing CMA | Not included | GenieCMA™ included |
| Exclusive Territory | No | Contractual market lock |
| Social marketing | Add-on, extra cost | GenieSocial™ included |
| Commission management | Not included | Full waterfall system |
| Setup fee | $5,000–$20,000+ | $4,995 one-time |
| Cancel / own your site | Lose everything | Your data & site are yours (plugin + page builder licences require active subscription) |
We handle the heavy lifting
We've moved teams from BoomTown to MLS Genie™ before. We know what to export, what to rebuild, and how to get your agents live — without losing a lead or a day of productivity. Leaving BoomTown doesn't have to be painful.
Audit
We review your BoomTown setup — contacts, searches, agents, and integrations.
Export
We guide you through exporting your BoomTown data in the right format.
Build & import
We configure MLS Genie™ to match your workflows and import your data.
Go live
Your team logs in on day one to a fully working platform. We stay on-call.
“We replaced BoomTown and three other tools the week we went live. The MLS sync alone saved us four hours a day. Our agents were in the CRM on day one — there was nothing to learn.”
Questions from teams leaving BoomTown
Is MLS Genie™ a complete BoomTown replacement?
Yes. MLS Genie™ replaces everything BoomTown does — CRM, IDX website, MLS import, lead capture, pipeline, and drip campaigns — plus adds tools BoomTown never had like GenieCMA™, GenieLayers™, and Exclusive Territory. Unlike BoomTown, your WordPress site and all data are yours to keep. Note: the MLS Genie™ plugin and bundled page builder licences require an active subscription.
What BoomTown data gets moved over when I switch?
We migrate contacts, lead source, activity notes, saved searches, agent assignments, and pipeline stage. BoomTown allows data export via their support team — we guide you through that process so nothing is left behind.
How do I keep getting leads while leaving BoomTown?
Your existing BoomTown lead capture stays active throughout. We configure your new MLS Genie™ site with equivalent lead capture forms before you switch over. There is no gap — you are never without active lead collection.
Can I run BoomTown and MLS Genie™ side by side during the transition?
Yes, for as long as you need. Most teams looking for a BoomTown alternative run both platforms for two to four weeks. Once your agents are comfortable on MLS Genie™, you cancel BoomTown on your own timeline — no pressure from us.
What happens to my BoomTown website when I cancel?
BoomTown controls your site — when you cancel, it goes down. That is exactly why we build and launch your MLS Genie™ site first, get it fully operational, and only then do you cancel BoomTown. You are never without a live site.
How long does a full BoomTown replacement take?
Most BoomTown replacements are complete within two weeks of starting setup. Complex team configurations with many agents and custom pipelines may take an extra week. You pick the go-live date — we work to your timeline.