CINC replacement

The CINC alternative
your team deserves.
Own your platform.

If you're leaving CINC — or just looking for a better CINC alternative — MLS Genie™ is the complete replacement. Your own WordPress-native platform, your own data, no per-seat fees. And during your 30-45 day switch, Form Bridge feeds every incoming lead into both GenieCRM™ and CINC simultaneously — so your team stays comfortable in CINC while getting familiar with Genie.

CINC teams have migrated to MLS Genie™
Why teams are leaving CINC

You're paying for a platform
you don't own.

CINC is a capable tool. But every team looking for a CINC alternative eventually hits the same walls — per-seat fees that scale against you, a closed ecosystem you don't control, and data you can't take with you. MLS Genie™ is the CINC replacement that flips every one of those on its head.

CINC
Per-seat pricing — costs grow with every agent you add
You don't own the platform or your data
No WordPress integration — closed ecosystem
No commission management or team waterfall
No pre-listing CMA tool
No neighbourhood boundary map overlays
No Exclusive Territory — competitors get the same tools
Cancel and lose everything
MLS Genie™
Flat monthly fee — add unlimited agents, same price
WordPress-native — hosting included, your data always yours
Full CRM, pipeline, team chat, and drip campaigns
Commission waterfall and agent split management
GenieCMA™ pre-listing packages built in minutes
GenieLayers™ boundary map overlays on every listing
Exclusive Territory — your market, locked by contract
Cancel anytime — your WordPress site and data stay with you. Plugin requires active subscription to function. Bundled page builder licences (Beaver Builder, Elementor) also require active subscription.
Zero-downtime CINC replacement

How we move you off CINC
without losing a single lead.

The biggest fear for any team switching from CINC is losing leads during the move. We solve that with Form Bridge — during your 30-45 day transition it intercepts every incoming lead and delivers it into both GenieCRM™ and CINC simultaneously. Your team keeps working in CINC. You learn Genie at your own pace. When you're ready to fully leave CINC, flip the switch.

1

Audit your CINC setup

We review your contacts, saved searches, agent assignments, and active lead sources — so nothing gets left behind.

2

Form Bridge goes live

We activate Form Bridge immediately. From this point every incoming lead is delivered into both GenieCRM™ and CINC at the same time. Your agents keep working in CINC as normal — nothing changes for them yet.

3

Data migration

We export and import your full CINC contact history — lead source, notes, activity log, property interests — into GenieCRM™. Clean, complete, no gaps.

4

Go live. Cancel CINC.

Your team runs entirely on MLS Genie™. When you're ready, cancel CINC. Form Bridge is turned off. Your data is yours — full export, no lock-in. Important: the MLS Genie™ plugin is subscription-licensed. If you ever cancel, the plugin stops working, but your WordPress site and all your data stay with you.

Form Bridge™ — Your safety net during migration

Form Bridge intercepts every incoming lead notification and delivers it into both GenieCRM™ and CINC simultaneously. Your team continues working in CINC as normal while you run GenieCRM™ in parallel. When your team is comfortable — typically 30 to 45 days — you cancel CINC and turn Form Bridge off. No leads lost. No forced timeline.

What you gain on day one

Everything CINC doesn't have.

The moment you complete your CINC replacement, your team has access to tools CINC simply doesn't offer — all under your brand, on your domain, with your data always yours.

Branded IDX website on your own domain
Live MLS import — automatic nightly sync
Property Intelligence™ — deep data on every listing
GenieCMA™ pre-listing package builder
Team chat, tasks, and pipeline management
GenieSocial™ — social marketing under your brand
GenieLayers™ boundary map overlays
Exclusive Territory — your market, locked by contract
“We ran Form Bridge for six weeks during our transition. Every lead landed in both GenieCRM and CINC the whole time — our agents kept working in CINC as normal. By the time we turned CINC off, they were already living in GenieCRM and didn't even notice the switch.”
Marcus L.
Team Lead · High-volume PPC team, 14 agents
Common questions

Questions from teams leaving CINC

Will I lose any leads when switching from CINC?

No. Form Bridge activates the moment your MLS Genie™ account goes live. Every incoming lead is delivered into both GenieCRM™ and CINC simultaneously — your team keeps working in CINC as normal while you transition. Typically 30-45 days. Cancel CINC when you are ready.

What CINC data gets migrated to MLS Genie™?

Contacts, lead source, notes, activity history, property interests, and agent assignments. We work with you to export everything from CINC and import it cleanly into GenieCRM™ before your team switches over.

How long does a CINC replacement take?

Most teams are live on MLS Genie™ within one to two weeks of setup. Form Bridge keeps every lead flowing into both systems during that window, so there is no rush. You cancel CINC when you're ready — not on our timeline.

Do my agents need training to leave CINC?

Minimal. GenieCRM™ is designed for agents — not developers. Onboarding is part of your setup fee and we walk every agent through the platform. Most teams are self-sufficient within a week.

What happens to my CINC PPC leads after I switch?

CINC's PPC lead generation is tied to their platform. If you are running paid ads through CINC, you will need to redirect those campaigns to your new MLS Genie™ site. We help you with that as part of onboarding.

Can MLS Genie™ run alongside CINC during the transition?

Yes — that is exactly how Form Bridge works. During your switch from CINC it feeds every lead into both GenieCRM™ and CINC at the same time. Some teams run this setup long-term, using CINC only for PPC lead generation while running all operations on MLS Genie™. Fully supported.

FAQ

More questions about switching from CINC

How does the CINC migration actually start?

We start with a migration call — usually 30 minutes. We review your CINC setup, confirm your MLS board, and activate Form Bridge immediately so every incoming lead starts flowing into both GenieCRM™ and CINC simultaneously from day one. You do not need to change anything on the CINC side — your team keeps working exactly as they do now. You do not need to change anything on the CINC side.

What if I have custom CINC workflows and automations?

We map your existing CINC drip campaigns, routing rules, and agent assignments to equivalent GenieCRM™ configurations during onboarding. Complex setups may take a few extra days to replicate fully.

Will my website change during the migration?

No. Your current website stays live throughout. MLS Genie™ builds and configures your new WordPress site in parallel. You switch over when you are ready — the old site stays up until then.

Can I migrate mid-year without disrupting my team?

Yes. Most teams migrate mid-year without disruption. Form Bridge ensures no leads are lost, and GenieCRM™ is designed for agents to pick up immediately with minimal training.

We replaced BoomTown and three other tools the week we went live. The MLS sync alone saved us four hours a day. Our agents were in the CRM on day one — there was nothing to learn.

TR
Taylor R. Team Lead · 12-agent residential team

Turning Chaos into Clarity

Ready to replace your
entire tool stack?

Book a 30-minute live demo. We'll show you the full platform running live — leads, MLS sync, pipeline, and more. No slides, no fluff.

No commitment required · Responds within one business day · $4,995 setup · Monthly subscription