Smart Media Filter™

How the Smart Media Filter™ ensures only actual property photos are imported — no PDFs or documents.

What is the Smart Media Filter™?

MLS boards sometimes include non-image files — PDFs, floor plan documents, disclosure packages — alongside property photos. Without filtering, these files would be imported as listing images, causing broken featured images on your site.

The Smart Media Filter™ automatically detects and excludes non-image files during every import. Only legitimate property photographs are stored.

How it works

During photo import, each media item is checked against two criteria: the file MIME type must be an image type, and the URL must not match document path patterns. Files that fail either check are silently skipped — they never enter your media library.

Does this affect any listings?

No listing data is affected. Only the media files are filtered. If a listing has zero eligible photos after filtering, it imports without a featured image rather than with a broken one.

We replaced BoomTown and three other tools the week we went live. The MLS sync alone saved us four hours a day. Our agents were in the CRM on day one — there was nothing to learn.

TR
Taylor R. Team Lead · 12-agent residential team

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