What the Visitor Journey card shows
While the Site Activity card answers "what did this lead do, summarized?", the Visitor Journey card answers "what was the order of events?". The two cards pull from the same underlying data but present it differently.
Every event on the timeline has a timestamp, an icon, and a brief summary. The newest events are at the top.
Event types
- Touch — a UTM-tagged or referrer-attributed visit. Example: "Arrived via Google · 4 days ago".
- Property view — a visit to a single property page (house icon). Shows the property title, number of views in the session, and minutes on page.
- Conversion page visit — a hit on a tracked Conversion page (gold star). Shows the page label and timing.
- Engagement page visit — a hit on a tracked Engagement page (eye icon). Same format as Conversion but understated.
Reading the journey
The narrative format makes intent visible. A timeline like:
- 4 days ago — Arrived via Google
- 4 days ago — Viewed 28195 Arbon Ln (3 minutes)
- 2 days ago — Arrived via Facebook ad
- 2 days ago — Viewed 412 Cedar Ridge (5 minutes)
- 1 hour ago — Visited Free Home Valuation (⭐ Conversion)
- 1 hour ago — Submitted Contact Form
…tells you instantly that this lead is a seller who got nurtured through Facebook retargeting after an initial Google touch. The agent can pick up the phone with full context.
Privacy-resilient
The Visitor Journey is built on first-party tracking data, not GA. Visitors who block Google Analytics still produce a full journey — see Privacy-Conscious Visitors for the details.
