Part of the MLS Genie™ platform

Your site always has
someone to talk to.

Genie Chat answers buyer and seller questions around the clock, captures contact details, and pushes every conversation into GenieCRM automatically. Pair it with our separately quoted Local SEO service and you have a complete inbound strategy — no paid ads, no per-lead cost.

Agents & teams trust MLS Genie™
What Genie Chat does

Two places it works. One consistent experience.

Front-end visitor chat, CMA report assistant, and back-end CRM help — all powered by the same engine, all under your brand.

Public Site Chat

A branded AI assistant on your client-facing website answers buyer and seller questions about listings, neighbourhoods, the market, and the buying process — day or night.

Front-end

Lead Capture

When a visitor shows intent, Genie Chat naturally asks for their contact details — name, email, phone. No hard sell. Just a helpful next step. Contact info drops straight into GenieCRM.

Leads

Automatic CRM Push

Every captured lead is created in GenieCRM automatically with the full conversation attached. No manual entry, no missed follow-ups, no leads falling through the cracks.

CRM

CMA Report Assistant

Embedded directly in every shareable GenieCMA™ report. It knows the subject property, pricing tiers, and comp data — so sellers get real answers, not generic AI responses.

GenieCMA™

Context-Aware Responses

Genie Chat knows which page it is on. On a listing page it talks about that listing. In a CMA report it talks about that property. It never gives irrelevant or generic answers.

Intelligence

Live Web Research

Genie Chat can search the web for current, local information — schools, restaurants, commute times, "living in" guides — and write fact-grounded area content from what it finds.

Research
Public Site Chat

Your site answers questions at 11pm. You sleep.

Genie Chat sits on your public website and handles the questions buyers and sellers ask before they ever contact an agent. It knows your live MLS inventory, your market areas, and the buying and selling process — and it responds in seconds, any time of day.

Branded with your agency name, photo, and colors
Answers questions about listings, areas, and the market
Live MLS search context — references your actual inventory
Naturally collects contact info when the time is right
Conversation log saved per session — reviewed any time
Complete the loop with Local SEO

Genie Chat captures visitors who already find you through organic search. We also offer a separate Local SEO service — custom quoted by market area — that drives that organic traffic in the first place. Together, they create a full inbound pipeline with no paid ad spend required. Ask us about SEO for your market.

Summit Ridge Realty — Listing Page
AI active
142 Oak Valley Dr, Lake Arrowhead
4 BD · 3 BA · 2,400 sqft · Listed at $847,000
Property photo
Summit AI Assistant
Real Estate Assistant
This is a great property! Are you thinking about this one specifically, or would you like me to show you similar homes in your price range?
I love it. Is this price negotiable?
Great question — one of our agents can run a full market analysis and advise on offer strategy. Want me to connect you?
Ask me anything...
GenieCRM™ — New Lead Created
Auto-created
James Whitmore
james.w@email.com · (555) 210-4477
New
Source
Genie Chat
Intent
Buyer · $700K–$850K
Page of capture
142 Oak Valley Dr
Captured
11:47 PM · Auto
Conversation summary
Visitor asked about negotiability on 142 Oak Valley Dr. Expressed strong interest. Provided contact info to speak with an agent about offer strategy. Score: High intent.
Assigned to: Sarah Reynolds
Open in CRM
CRM Push

Every conversation becomes a contact. Automatically.

When Genie Chat captures a visitor's details, a new lead record is created in GenieCRM instantly — with the full conversation, the page they were on, their stated intent, and an AI-generated summary. Your agent wakes up to a warm lead with context, not a cold email address.

Lead created in GenieCRM with zero agent action
Full conversation transcript attached to the lead
Page of capture, intent, and contact info all logged
AI-generated conversation summary for quick context
Auto-assigned to the right agent based on CRM rules
CMA Report AI

The seller has questions at midnight. Genie Chat has answers.

Every shareable GenieCMA™ report has Genie Chat embedded directly in it. It knows the specific property, the pricing tiers, the comparable sales — and it can explain any of it in plain language, any time the seller opens the report.

Knows the subject property address, specs, and data
Explains Conservative, Recommended, and Optimistic prices
Answers questions about comps, DOM, and list-to-sale ratios
Works for logged-out viewers — no account required
Reduces back-and-forth between agent and seller before listing
GenieCMA™ Report · AI Assistant
Context-aware
Active report
2847 Maple Ridge Drive · Recommended: $625,000
I have reviewed this pre-listing report for 2847 Maple Ridge Drive. The recommended price is $625,000 based on 13 comparable sales. What would you like to know?
Why is the conservative price so much lower than the optimistic?
Great question. The three prices are based on the 25th, 50th, and 75th percentile price-per-sqft from your comparable sales. Some comps sold at $252/sqft and others at $308/sqft — that range drives the spread. Your agent chose comps that reflect your home most accurately.
Ask about this report...
“Feature requests are responded to quickly; whether they can add the feature I want immediately or not, they get back to me really quickly. Super happy with the platform and the customer service!”
Destiney Roxburgh
Local Lake Arrowhead REALTOR® at KW Lake Arrowhead · Team Rahill Real Estate
FAQ

Genie Chat questions answered

Does Genie Chat replace a human agent on the site?

No — Genie Chat handles the initial conversation: answering property questions, capturing contact details, and routing the lead to GenieCRM™. It is designed to qualify and capture leads around the clock so your agents can focus on active clients.

How does Genie Chat know about my listings?

Genie Chat is context-aware. When a visitor is viewing a listing page, it has access to that property's details and can answer questions about bedrooms, price, location, and more. It is connected to your live MLS data via the GenieScout Engine.

Does it capture the lead automatically?

Yes. When a visitor provides their name, email, or phone number in the chat, Genie Chat creates or updates their contact record in GenieCRM™ automatically. No manual entry required.

Is the chat branded to my agency?

Yes. Genie Chat appears under your brand name and color scheme. Visitors have no indication they are interacting with a third-party system.

Is Genie Chat the same thing as Ask Genie?

No. Genie Chat is the widget your website visitors talk to. Ask Genie is the assistant your agents use inside GenieCRM™, and it is included on every plan at no extra cost.

Does Genie Chat cost extra?

Genie Chat is available as a $69/mo add-on on the Agent tier. It is included in the Agent Pro and Team tiers.

Built in, every plan

Every word Genie Chat writes

Listing copy, chat replies and drafted messages all pass through Fair Housing Guard before they reach you — so the phrase that lands you in a complaint never gets written in the first place.

How Fair Housing Guard works

Turning Chaos into Clarity

Ready to replace your
entire tool stack?

Book a 30-minute live demo. We'll show you the full platform running live — leads, MLS sync, pipeline, and more. No slides, no fluff.

No commitment required · Responds within one business day · Optional setup · Monthly subscription